Marketing Management, 2nd semester

Semester Programme

For the exchange student interested in exploring in depth the fields of marketing and communication.

Exchange Programme

Target Group

Upper secondary school plus one to two years’ studies in relevant subjects at a university or similar education.

Furthermore, you must have good and well-documented qualifications in:

  • English: TOEFL or IELTS-test, or Oxford placement test or equivalent is required
  • Math/Business Economics: international students must hold a certificate proving adequate qualifications

Purpose

Knowledge

The graduate has knowledge about:

  • and can understand centrally applied theory and method, and can also understand the profession’s practice and use of theory and method within marketing and sales, 
  • complex and practice-orientated issues within the field of marketing in relation to the company’s marketing, organisational and economic base.

Skills

The graduate will have the skills to:

  • apply the profession’s key methods and tools and be able to apply the skills related to employment within the marketing field,
  • assess the practice-orientated problems as well as outline and choose solutions within the marking field,
  • disseminate practice-orientated issues and possible solutions to partners and users within the marketing field.

Competencies

The graduate will be able to:

  • manage development-orientated situations within the field of marketing and sales, taking professional and socio-economic conditions into account,
  • participate in academic and interdisciplinary collaboration in relation to marketing and internationalisation in a professional manner
  • in a structured context, acquire new knowledge, skills and competencies in relation to marketing and sales
Eva Hye Larfort
Eva Hye Larfort International Coordinator

General Information

Teaching Methods

Lectures, student presentations, workshops, company visits, guest lectures, study groups, individual and group counselling.

Conditions

In order to complete the module and obtain a certificate, the student has to:

  • Show up for the mandatory learning activities (guests or company visits).
  • Keep the deadlines regarding handing in final problem statements, approval, hand in reports, show up and pass exams.

Tuition Fee

Not applicable for EU/EEA-students and exchange students from partner institutions, all other students must pay. In this case, please send an e-mail to international@ucl.dk to learn more.  

Course Description

Activity 1

Type of Activity

Mandatory Course

Name

Business Law

ECTS

5

Workload

Approx 20 lessons per week and the same in homework

Learning Outcome

The learning objectives are based on the 4 national course elements: "Business understanding", "Market understanding", "Market analysis" and "Marketing plan – strategy and tactics". 

The learning objectives appear on the national part of the Course Curriculum.

 

Activity 2

Type of Activity

Mandatory Course

Name

Sales

ECTS

4

Workload

Approx 20 lessons per week and the same in homework

Learning Outcome

The learning objectives and based on the 2 national course elements "Marketing plan – strategy and tactics" and "Marketing plan – implementation". 

The learning objectives appear from the national part of the Course Curriculum.

 

Activity 3

Type of Activity

Mandatory Course

Name

Economics

ECTS

9

Workload

Approx 20 lessons per week and the same in homework

Learning Outcome

The learning objectives and based on the 2 national course elements "Marketing plan – strategy and tactics" and "Marketing plan – implementation".  

The learning objectives appear from the national part of the Course Curriculum

 

Activity 4

Type of Activity

Mandatory Course

Name

International marketing and market communication

ECTS

15

Workload

Approx 20 lessons per week and the same in homework

Learning Outcome

The learning objectives and based on the 2 national course elements "Marketing plan – strategy and tactics" and "Marketing plan – implementation".  

The learning objectives appear from the national part of the Course Curriculum.

Examination

Written or oral, individual test