Service, Hospitality and Tourism Management, 1st Semester

Semester Programme

For the exchange student interested in event planning and tourism development.

Exchange Programme

Target Group

To enter this higher education programme, international students must have completed a high school education and be fluent in English.

Purpose

Introduction to the service industry using both practice and theory within the following sectors/specialisations: tourism management, events management and hotel management.

Nadja Schäfer-Dorn
Nadja Schäfer-Dorn International Coordinator
General Information

Teaching Methods

Lectures using a lot of teamwork as the exams are mostly group exams. Digital technologies are a fundamental component of the programme.

Conditions

In order to complete the module and obtain a certificate, the student has to pass all exams in max. 3 attempts.

Tuition Fee

Not applicable for EU/EEA-students and exchange students from partner institutions, all other students must pay. In this case, please send an e-mail to international@ucl.dk to learn more.  

Course Description

Activity 1

Type of Activity

Course: Module 1

Name

Service and Experiences

ECTS

5

Workload

Approx 20 lessons per week and the same in homework.

Learning Outcome

Knowledge

  • The students should have acquired knowledge of:
  • The practice and development of the service and experience industry
  • What characterise services and experiences
  • The development of the demand for experience products
  • The sustainable financial operation of service and experience companies
  • The development of the hospitality concept and the understanding of the concept of guests

Skills
The students should be able to:

  • Identify and assess customer satisfaction, customer behaviour and market situation in respect of the company’s services and experiences
  • Apply creative techniques to design, develop, assess, plan and communicate services and experiences
  • Set up the financial basis for decisions as well as communicate proposed decisions
  • Use service management as a framework for assessing and communicating practice-related solution models
  • Use the hospitality concept in practice

Competences
The students should be able to:

  • Handle new knowledge, skills and competences within services and experiences in an interdisciplinary cooperation as well as structure data collection as a basis for new solutions

 

Activity 2

Type of Activity

Course: Module 2

Name

Area of Specialization "Tourism management"

ECTS

5

Workload

Approx 20 lessons per week and the same in homework

Learning Outcome

Knowledge

  • The students have acquired knowledge about trends in the tourism industry, amongst other knowledge about digital trends
  • The students have acquired knowledge about the local and national tourism strategy and its political influence
  • The students have acquired knowledge about marketing tools in a tourism context as well as branding
  • The students have acquired knowledge about project management as a tool for organisation and development in the tourism sector

Skills

  • The students are able to identify and handle trends according to the different types of tourism
  • The students are able to assess the strategic and political possibilities of the tourism industry in accordance with its framework
  • The students are able to choose the right marketing tools that are fitting the trends and the sector’s development
  • The students are able to identify possibilities to implement project management tools in the tourism industry

Competencies

  • The students are able to be an active part of developing a company, organisation or destination
  • The students are able to work strategically with marketing for a destination, company or organisation
  • The students are able to work independently and goal-oriented with all aspects of tourism, with special focus on project management

 

Activity 3

Type of Activity

Course: Module 3

Name

Business Understanding

ECTS

10

Workload

Approx 20 lessons per week and the same in homework.

Learning Outcome

Knowledge
The students should have acquired knowledge of:

  • The service and experience industry’s company, organisation, market and competition forms as well as an understanding of the vision, mission, goals and values of companies
  • The legal matters of importance to the service and experience company

Skills
The students should be able to:

  • Analyse and assess the company’s financial situation as well as set up a total budget for an experience or service company
  • Set up and communicate a basis for decisions based on the company’s positioning, target groups and micro- and macroeconomic situation

Competences
The students should be able to:

  • Take part in interdisciplinary work on drawing up and assessing the internal and external analysis with a view to the running of the company
  • Acquire new knowledge, skills and competences concerning the running of service and experience companies at a tactical and operational leve

 

Activity 4

Type of Activity

Course: Module 4

Name

Methodology Project

ECTS

10

Workload

Approx 20 lessons per week and the same in homework

Learning Outcome

The purpose of the methodology project is to test the students’ methodological competencies meaning the ability to define, analyze and solve an area of investigation and purvey the results of this.

Simultaneously, the purpose of the project is to test the students’ abilities to critically evaluate another group’s work and present the comment in writing and orally. The scope of the project is 50,000 characters incl. spaces, excl. front page, list of contents, and appendices.

The students work in groups of 3-5 members with an area of investigation of their own choices which can be interdisciplinary or of a more general nature. The institution approves subject and area of investigation as well as allocates tutoring.

Grading of the methodology project is based on an assessment of:

  • Solving the group assignment based on a topic of their own choice
  • Being an opponent for another group’s project.

Examination

The 1st semester consists of 4 consecutive modules which must all be passed being OLA (obligatory learnings activities) and the exams are all a verbal defence of a written group report.