Service, Hospitality and Tourism Management, 2nd semester

Semester Programme

For the exchange student interested in event planning and tourism development.

Exchange Programme

Target Group

Students enrolled at their home institution under one of the following programmes:

  • Tourism Management
  • Hospitality
  • Leisure Management
  • Marketing
  • Business degrees

Purpose

The semester is divided into 4 modules with the main purpose to gain a deeper understanding for the strategic and operational elements of a business within the service & hospitality indudstry.

Module 5 with specialisation: here the focus is on proficiency within the specialisations tourism management, hotel management or event management

Module 6 with company involvement: casework around general business strategies and a real life case with a company from the hospitality sector

Module 7 with elective courses: Here the student can gain missing proficiencies after interest and future job direction. Electives can be about (are subject to change): personal selling, digital customer journey, etc.

Module 8 with business: module focused on economics according to a company case as well as professional communication in a service related company

Module 9: generally about elements from communication, parts of economics and evt. Service recovery

Nadja Schäfer-Dorn
Nadja Schäfer-Dorn International Coordinator

General Information

Teaching Methods

All teaching and counselling is in oral and written English. You will experience a lot of different teaching methods such as lectures, presentations, dialogue, exchange of experiences, group work, independent studies, portfolio work and a project work at the end of the module.

All the teaching methods apply – (default text). Also, some of the modules will have a company connected tthroughout the module and will shape with which topics students will work.

Conditions

In order to complete the module and obtain a certificate, the student has to:

  • pass all obligatory learning activities
  • pass the specialisation exam
  • pass the 1st year portfolio exam (students who are on exchange only will get tested in content of the 2nd semester)

Tuition Fee

Not applicable for EU/EEA-students and exchange students from partner institutions, all other students must pay. In this case, please send an e-mail to international@ucl.dk to learn more.  

Course Description

Activity 1

Type of Activity

Module 5

Name

Specialisation module (Hotel, Tourism or Event)

ECTS

5

Workload

According to the module size of 5 ECTS.

Learning Outcome

The module is centred around the 2nd part of the specialisation specific competences – e.g. revenue management, destination management, marketing, planning of events etc. (see curriculum for the overall descriptions of specialisations)

 

Activity 2

Type of Activity

Module 6

Name

The company in focus

ECTS

5

Workload

Consists of general understanding of business models and their use, as well as the integration of one or more businesses. The module both has in class lectures, group work and presentations to prepare for.

Learning Outcome

Knowledge:

  • The development of the hospitality concept and hostmanship
  • Legal matters of importance to the service and experience company
  • Management within service and experience industries
  • The interaction with the guest/customer/employee

Skills:

  • Apply creative techniques to design, develop, assess plan, and communicate services and experiences
  • Use the hospitality concept in practice
  • Identify and assess managerial issues and set up suggested solutions
  • Develop internal and external communication, digitally, in writing and orally in Danish and English

Competences:

  • Handle new knowledge, skills and competences within services and experiences in an interdisciplinary cooperation as well as structure data collection as a basis for new solutions
  • Take part in interdisciplinary cooperation with internal and external partners in an international environment
  • Take part in the development of the professional communication

 

Activity 3

Type of Activity

Module 7

Name

Elective subject (see attachment)

  • International course at University Florida, Valencia, Spain
  • Digital customer journey
  • Leading volunteers in events and organizations
  • Event management - advanced

ECTS

5

Workload

According to the module size of 5 ECTS.

Learning Outcome

The elective will offer the opportunity to get a more in depth knowledge about a chosen focus area either within business, knowledge about business & the tourism industry in Spain, or within the area of specialisation, e.g. with advanced event management. (see catalogue of electives in attachment)

 

Activity 4

Type of Activity

Module 8

Name

The company’s strategic development

ECTS

10

Workload

According to the module size of 10 ECTS.

Learning Outcome

Knowledge:

  • The development of the hospitality concept and hostmanship
  • Legal matters of importance to the service and experience company
  • Management within service and experience industries
  • The interaction with the guest/customer/employee

Skills:

  • Apply creative techniques to design, develop, assess plan, and communicate services and experiences
  • Use the hospitality concept in practice
  • Identify and assess managerial issues and set up suggested solutions
  • Develop internal and external communication, digitally, in writing and orally in Danish and English

Competences:

  • Handle new knowledge, skills and competences within services and experiences in an interdisciplinary cooperation as well as structure data collection as a basis for new solutions
  • Take part in interdisciplinary cooperation with internal and external partners in an international environment
  • Take part in the development of the professional communication

 

Activity 5

Type of Activity

Module 9

Name

Sum up and Exam Preparation

ECTS

5

Workload

Classes and repetition for the upcoming 1st year exam.

Learning Outcome

Making sure to reach all learning outcomes for the 2nd Semester, depending on the previous modules, the learning outcomes can be about:

  • professional communication
  • understanding of hostmanship
  • global or micro economics

Examination

All OLAs (obligatory learning assignments) are shorter tests at the end of the different modules that have to be passed throughout the semester.

The specialization exam is held thoughout module 8, where the assignment will be made in groups with focus on the direction of the specialization.

The 1st year portfolio exam collects the knowledge and test from the OLAs throughout the semester. It is an individual exam, where the student has to show a deeper understanding of the elements learned during the first year of studying. Exchange students will only be tested on knowledge based on their their OLAs of the semester they are participating in.

Specialization exam: Separate grade (accounts for 75% of the total optional element grade)

Elective exam: Separate grade (accounts for 25% of the total optional grade grade)

1st year portfolio exam: 1 overall grade (accounts for 75% of the 1st year grade)