Sport Management, 6th Semester

Semester Programme

For the exchange student interested in the development and management og sport events and organisations.

Target Group

This semester is part of a 1½ year Top-up programme to a 2-year AP-degree in either Service, Hospitality and Tourism Management, Marketing Management, Financial Management or similar.

Students attending this programme must be interested in sport, especially marketing, economy, events, strategy and planning, law, new trends, sponsorships, social media and volunteer management.

The programme is also intended for people with relevant experience and a background in the industry. The programme focusses on topics related to back-office and has a very practical focus. Guest lectures and company visits are a part of the programme.

Purpose

The objective of the programme is to prepare graduates to work in the sports, events and leisure sectors, and to equip them with knowledge of relevant business practices, theories and methodology.

As a student in the Sport Management programme, you will have a thorough understanding of the commercial mechanisms in the sport, event and leisure industry.

The programme covers the following subjects: academic methods and research in sport, sport marketing, sport management, sport law and sport economics.

Nadja Schäfer-Dorn
Nadja Schäfer-Dorn International Coordinator
General Information

Teaching Methods

Lectures, student presentations, workshops, company visits, guest lectures, study groups, individual and group counselling.

Conditions

Show up for the approximately three mandatory learning activities (guest lectures and/or company visits).

Respecting the deadlines for submission of final problem statements, approvals, handing in reports, attendance and passing of exams.

Tuition Fee

Not applicable for EU/EEA-students and exchange students from partner institutions, all other students must pay. In this case, please send an e-mail to international@ucl.dk to learn more.  

Course Description

Activity 1

Type of Activity

Mandatory Course

Name

Sustainable Sport Business Operations

ECTS

10

Workload

Max. 275 working hours (in total), 27,5/ECTS. Max. 80 hours in class/company visits.

Learning Outcome

The subject area contains business economics and business management. The focus is on the sustainable operation of the company or organization in relation to a (socio-) economic, cultural and environmental perspective.

The subject area contains management and business development. The focus is on the development of existing and new areas of action within the sports, events and leisure industry as well as execution of strategic decisions at both company and organizational levels.

Knowledge

  • have development-based knowledge of the sport, event and leisure industry practices and applied theory and method in relation to sustainable management of operations.
  • be able to understand practices, applied theory and methodology in business administration and business management, and be able to reflect on the practices of the sports, events and leisure industry and their application in a sustainable perspective.

Skills
The student should be able to:

  • apply methods and tools in business administration and business management as well as master the tools related to employment in the sports, events and leisure industries.
  • evaluate practical and theoretical issues related to business economics and business management, as well as justify and select relevant, sustainable solutions in relation to the sports, events and leisure industries.
  • disseminate practical issues and solutions in relation to sustainable operations to stakeholders in the sports, events and leisure industries.

Competences
The student should be able to:

  • collaborate independently on the management and development of the company's or organization's sustainable operations.
  • enter into a professional and interdisciplinary collaboration with relevant stakeholders on the basis of a sustainable business understanding.
  • identify own and others' learning needs in order to develop and maintain their own knowledge, skills and relevant competencies in sustainable operations.

 

Activity 2

Type of Activity

Mandatory Course

Name

Strategic Value Creation

ECTS

10

Workload

Max. 275 working hours (in total), 27,5/ECTS. Max. 80 hours in class/company visits.

Learning Outcome

Knowledge

  • have development-based knowledge of the sport, event, and leisure industry practice and applied theory and method in relation to new development trends in relation to strategic value creation.
  • be able to understand practice, applied theory and methodology in strategic value creation, and be able to reflect on the practice and application of the sport, event and leisure industry.
  • be able to reflect on sports. Event and leisure industry practice and applied theory and methods in relation to strategic value creation.

Skills
The student should be able to:

  • apply and reflect on strategic value creation methods and tools related to employment in the sports, events, and leisure industries.
  • analyze and evaluate practical and theoretical issues related to strategy as well as justify and select relevant solutions in relation to the sports, events and leisure industries.
  • disseminate practical strategic issues and solutions to stakeholders in the sports, events, and leisure industries.

Competences
The student should be able to:

  • enter into a professional and interdisciplinary collaboration with management and employees to develop and implement solutions in relation to the company's or organization's strategic challenges.
  • network independently or collaborate with other relevant stakeholders for the development of the company, organization and industry.
  • identify own and others' learning needs in order to develop and maintain their own knowledge, skills and relevant strategic competencies.

 

Activity 3

Type of Activity

Mandatory – Regional/local educational element

Name

Innovation & Sport

ECTS

5

Workload

Max. 137,5 hours (in total), max. 40 hours in class/company visits.

Learning Outcome

The course is based on 2-3 real cases in week 6, 7 and 8.

Learning goals

  • insight into new subject areas,
  • inspiration to future career paths,
  • insight into one's own subject areas' contributions to other disciplines,
  • acquire new knowledge, new skills and new competencies in related fields,
  • in the long term: That the student's career is inspired to "enter new paths" in
  • the public or private sector, as well as self-employed or within civil society,
  • train skills in meeting client's demand for a concrete and implementable solution proposal

Knowledge
The graduate will possess knowledge of:

  • theories about marketing, economics and law relevant for the sports, event and leisure industry
  • the social context within which sport management is applied
  • methods and ways to carry out studies in the sports, event and leisure sector
  • and the student is able to reflect upon the way these are applied within the profession
  • the sports industry and the latter’s surroundings, especially the commercial sports industry and the latter’s challenges in this
  • managerial and organizational theories relevant for sports management
  • contractual issues and risk management
  • basic laws and rules in employment and labour law

Skills
The graduate will be able to:

  • use business methods and tools for the collection and analysis of the strate- gical, organizational and managerial problems relevant for sport companies as well as substantiate and chose relevant solutions
  • assess possible marketing and branding initiatives with the sports, events and leisure sector
  • assess the relevance of business and organizational strategies for sports, event and leisure companies
  • plan, organize and carry out events within the sports and leisure sector
  • assess and draw up sponsor strategies within the sports, event and leisure sector
  • communicate managerial and commercial considerations and initiatives as well as practice-related problems and solutions to relevant stakeholders and partners

Competences
The graduate will be able to:

  • identify and understand complex strategic, organizational and managerial challenges and development initiatives in the sports, event and leisure sector
  • contribute to focused development of human resources, of prioritization of assignments, of work processes, and of corporate culture
  • manage the complexity in using sport marketing analyzes to create new business knowledge and co-operation agreements
  • independently handling the development in relation to the creation of new marketing trends, strategies and practical experiences within the areas relating to the sports, event leisure sector
  • independently be part of established relevant professional networks within the sports, event and leisure sector
  • identify sport economical optimization possibilities relating to the sports, event and leisure sector
  • identify own learning needs and structure own learning in relation to the sports, event and leisure sector

 

Activity 4

Type of Activity

Elective Course

Name

Destination Development

ECTS

5

Workload

Max. 137,5 hours (in total), max. 40 hours in class/company visits

Learning Outcome

The course will match learning goals from the four national subject elements: the sport industry, the sports consumer and the sports product, sustainable business operations and strategic value creation. In addition, the following learning objectives apply to this local educational element.

Knowledge
The student should have acquired knowledge about

  • How commercial sport, event and leisure activities can be a driver for destination development – and the other way around
  • How sport, event, leisure and other ideas can be developed in a destination development perspective and how these ideas can be commercialized.

Skills
The student should be able to:

  • Develop ideas for innovation related to sport-, event & leisure in a destination development context
  • Present the findings in a plausible and compelling way
  • Asses the findings of others innovative destination development proposals for the sport, event and leisure industry.

Competences
The student should be able to discuss destination development in a context of business, sport-, event- & leisure, cultural heritage, city/region branding and tourism development.

 

Activity 5

Type of Activity

Elective course

Name

Outdoor Sport & Leisure

ECTS

5

Workload

Max. 137,5 hours (in total), max. 40 hours in class/company visits

Learning Outcome

The course matches the learning objectives of the four national educational elements: the sports industry, the sports consumer and the sports product, sustainable operations and strategic value creation.

In addition, the following learning objectives apply to this local educational element.

Knowledge
The student has knowledge of:

  • Stakeholders in Outdoor Sport & Leisure (Civil society, Sports organizations, Disorganized sports, municipality / state / pilot owners, tourism industry).
  • How nature is used today for sports and leisure.
  • What legal regulations are there for the use of nature.
  • What development is expected in Outdoor Sport - the number of athletes / activities.
  • What opportunities the Danish nature offers for Outdoor Sport & Leisure
  • The tourist potential of Outdoor Sport & Leisure.
  • Sustainable Outdoor Sport & Leisure use of nature.

Skills
The student can:

  • Analyse and describe which stakeholders are involved in an Outdoor Sport & Leisure project.
  • Communicate with the various stakeholders who may be involved in an Outdoor & Leisure project.
  • Use different angles and perspectives on Outdoor Sport & Leisure.
  • Apply theoretical angles to a focused development of Outdoor Sport & Leisure.
  • Put sustainability in the context of Outdoor Sport & Leisure.

Competences
The student can:

  • Independently identify opportunities for the development of Outdoor Sport & Leisure projects
  • Independently analyze the conflicts of interest and conflicts associated with an Outdoor Sport & Leisure project.
  • Independently facilitate a dialogue between relevant stakeholders.
  • Independently put sustainability in a relevant context.

Examination

A single exam at the end of the semester: which will collect a total of 30 ECTS (10+10+5+5 ECTS).

The exam is structured as follows:

Handing in a group report of approximately 20 pages + appendixes.

30 min. individual oral exam. with teacher and censor, incl. 5 min. of evaluation and feedback. The student must prepare a Powerpoint.

The problem statement has to propose an implementable solution to a real problem in a club or sport organization. The report must be based on desk reasearch as well as field studies (interviews and/or surveys).

The teachers will provide the specific case (club or organization).