International Sales and Marketing

Top Up Bachelor's Programme

For those of you interested in sales, trading, and marketing from an international perspective.

Full Degree Programme

Interested in sales, business, and marketing in an international perspective

If you enjoyed the Marketing Management programme and would like to continue your business studies, then the 1½-years Top-Up Bachelor in International Sales and Marketing is a fantastic opportunity for you!

The study programme will prepare you for practical and complex work in sales and marketing from an international perspective.

To give you the opportunity to apply theory and method to real-life situations, the study programme includes a three-month internship. The internship aims to give you a first-hand impression of the work environment in the international sales and marketing industry. The internship will give you the exact skills needed to land an exciting job after you graduate.


Programme structure

Semester 1

1st semester’s mandatory theme is ‘Sales and Due Diligence‘ and focuses on the following:

  1. The Customer in Focus
  2. The Industry and Competition
  3. Innovation
  4. Methodology

1st semester also includes ‘Methodology and the Theory of Knowledge’.

1st semester is completed with a semester group project provided by an external client.

Semester 2

2nd semester’s compulsory theme ‘Business development from an international perspective’ focuses on the following:

  1. Developing the basis of sales
  2. Implementing the sale
  3. Follow-up

Furthermore, 1st and 2nd semester both include the disciplines: Marketing, Logistics, Management, and Organisation, Law, and Economics.

On 2nd semester you will also have an optional theme. The theme can be selected from a list of options or it can be self-chosen. Study groups of 4-8 students work with optional themes. The optional theme is concluded with a joint seminar where each study group presents its findings based on a synopsis covering the various issues and solutions of the theme.

2nd semester is concluded with a semester group report (4-8 students) on business development in an international perspective provided by an external client.

Semester 3 - Internship

The internship aims to give you a chance to apply the theory and the educational issues of the two first semesters in practice in a relevant company and job function.

The internship can be compared to a full-time job with the same demands to work, performance, commitment, and flexibility that you, as a BA graduate, would be expected to meet in your first job. The internship must be relevant to the scope of the programme.

Semester 3

The Bachelor's Project demonstrates that you can combine theoretical, practical and developmental elements in addressing specific and relevant issues in practice.

The Bachelor's Project is completed in collaboration with a relevant company and demonstrates your ability to apply your knowledge and skills from the programme. The project should reflect both the academic level of the programme as well as its professional relevance.

In combination, the optional theme, internship, and Bachelor's Project provide you with the opportunity to influence your competence profile according to your individual focus.

International possibilities

International profile

As a student at UCL University College, it is possible to create an international profile during your studies. Depending on your chosen programme you can go on short international modules, study a semester or do your internship abroad, and participate in international projects.

The knowledge and insights that come from international experiences, as you encounter cultures of other countries, can be useful for more than personal enrichment. Such insights may also make you highly attractive to the Danish and international job markets.

Going abroad is an adventure, which will equip you with skills and experiences for life. You will develop yourself both professionally and personally, and you have a great opportunity to make friends and a network abroad.



The internship aims to give you a chance to apply the theory and method learned in the first two semesters in practice.

The internship can be compared to a full-time job with the same demands towards work, performance, commitment, and flexibility that you, as a BA graduate, would be expected to meet in your first job. The internship must be relevant to the scope of the programme.

Practical experience

One of the things that characterise the study programmes at UCL University College is that you will receive an education that emphasises practical experience. Amongst other things, you will work on practical cases in class, and work on projects with real businesses. The most practically-oriented part of the study is the internship, which is an integrated part of all study programmes at UCL.

The internship is your chance to use and test your knowledge and theory in the 'real world'. The internship also gives you the opportunity to test, what exactly you want to do with your degree once graduated. 

When the time comes for you to find your first job as a graduate, you will because of a strong internship not only have theoretical knowledge, but also important experience of how it is to work in your specific field of interest.


Career and further education

As a BA in International Sales and Marketing, you will have good chances of finding work – in the long run as a product manager, marketing manager, sales manager, project manager, etc. in industries such as:

  • Advertising, Marketing, and the Media
  • Trade, Shipping, etc.
  • Industry/Manufacturing
  • IT and Telecommunications
  • Finance, Banking, Insurance, Mortgaging
  • Public Administration
  • Hotel, Restaurant, Tourism, Travel

Further education

As a BA graduate, you will also be able to continue your studies at a Master’s level both at home and abroad.

Admission requirements and application

General Diploma requirements:

To enter the programme you must have this Academy Profession (AP) degree:

  • Marketing Management

English requirements:

If your AP degree has been taught entirely in English, there are no further requirements for proof of English language skills.
However, if your degree has not been taught entirely in English, you must show proof of your English language skills. Your English language test must be no more than two years old. See minimum scores

Individual assessment

If you hold a similar degree from another country, your application will go through an individual assessment, where the content of your degree will be compared to our AP degrees.

Documents to include

When you apply, you should attach all relevant documents, for instance:

  • Your AP degree Diploma including a transcript of subjects and grades, or just a transcript of grades, if you have not yet completed your degree. All Diplomas and transcripts must be in English as well as original language if the degree was not taken in English
  • Proof of English language skills, if your degree was not entirely taught in English
  • Proof of citizenship and/or your current residence permit to Denmark
  • A motivational letter, explaining why you want to study this programme
  • A CV, which shows your education, work experience, and other relevant competences
  • Your High School diploma in order to see which year you finished High School

Available study places

We only have a limited number of places for this study programme.

Summer Intake: 30 places.

If we receive applications from more qualified applicants than we can admit to this programme, we will select the best-qualified applicants based on an assessment of the following criteria:

  • Grades from the applicants AP degree
  • English skills
  • Relevant work experience
  • Content of motivational letter

Tuition fees

NON-EU citizens must pay tuition fees.


Susanne Bøg Mortensen
Susanne Bøg Mortensen Study Counsellor - Available: Tuesday at 11-13, Thursday at 9-11 and Fridays (30/8, 27/9, 1/11, 22/11) at 10-12