Marketing Management

Academy Profession Programme

For those of you who want to work in depth with marketing and communications

Full Degree Programme

Do you feel passionate about marketing business?

With a 2-year full time study programme in Marketing Management you will get the skills and competences to carry out planning, organising, and implementation within a wide field of work in Danish and international companies.

With a degree in Marketing Management you will become a valuable asset for the organisation, as you will have a solid knowledge about economical, juridical, organizational, cultural, societal, and technological aspects. You will gain a useful foundation for an exciting career and opportunities for employment in Danish or foreign companies, for instance as a marketing coordinator, export coordinator, sales manager, product manager, and other similar job functions.

Studying Marketing Management in Odense, you will become part of an exciting, modern study environment, in ongoing development. You have a large influence on your study environment, and you will meet students from a wide variety of countries.


Programme structure

The 2-year full-time Marketing Management programme will equip you with solid and basic knowledge that will give you the necessary tools to analyse, plan, and execute solutions within the areas of marketing, communication, and sales.

The Marketing Management programme is closely related to practice and consists of a combination of class lessons, lectures, group work, workshops, and individual guidance.

You will experience the academy’s close contact with the businesses through guest lecturers, company visits, internship, and in relation to project writing.

With a Marketing Management degree you gain a strong international profile and during your study you will have the opportunity to study abroad for a semester or do your internship abroad.

You will also have the opportunity to further your studies after graduation with one of our top-up programmes. Read more here.

Students at the study programme are obligated to participate in the education-related activities four days a week from 8 a.m. to 2 p.m.

Courses and structure

The study programme is divided into four parts on four semesters: A compulsory part, an elective part, a specialisation part, and a main project.

(Click here to see a large figure)


The compulsory part

The compulsory part will take place during the first three semesters and consists of an interdisciplinary combination of obligatory courses which will provide you with wide knowledge within central areas concerning Marketing Management.

  1. International Marketing
  2. Sales and Market communication
  3. Economics
  4. Organisation and Management
  5. Business Law

The elective part, the specialisation part, and the main project gives you the opportunity to shape your study programme, so that it fits your own personal interests and strengths.

The elective part

The elective part of the study programme is placed on the third semester, where two-thirds of the semester is designated the specialisation course, where you have the opportunity to shape your study programme.

You can choose between the following electives:

  • Statistics
  • Business Economics
  • Law - Credit for HD

The specialisation part

During the first part of the fourth semester you will do your internship in a Danish company or in a company abroad. With the internship you can get an even more specialised profile.

The main project

The last part of the fourth semester is designated to the a main project. In the project you will demonstrate your ability to work with complex problems, create overview, and make an actual plan of action for a problem area. You can write your main project for a specific company in Denmark or for a company abroad, but you can also choose to write a theoretical project.

Parallel with the four abovementioned parts, every semester is rooted in a general theme:

Semester 1

Understanding of business: Methodology and market understanding

The main focus will be placed on the understanding of how you work analytically and methodically with markets and clients. We will also work with self-management and how to work in groups.

On the first semester we will go on a study trip to visit an export market and conduct a market analysis. We will recommend that you put aside DKK 4,000 for this trip.

Semester 2

Tactical and operational marketing B2B and B2C

During this semester we will work on B2C and B2B marketing and market communication as well as the economy and law related to this topic.

Semester 3

Internationalisation and specialisation

The focus on this semester is on the company’s internationalisation, market selection based on macroeconomic analysis, and international set-up.

Semester 4

Specialisation and main project


International possibilities

International profile

As a student at UCL University College you can get an international profile during your study. Depending on your chosen study programme you can go on short international modules, study a semester or do your internship abroad, and participate in international projects.

International knowledge and experience is very useful for you and our society. You will get important insights into other countries' culture, which will make you very attractive on the Danish and international job market.

Going abroad is an adventure, which will equip you with skills and experiences for life. You will develop your self both professionally and personally, and you will get friends and a network abroad.


Practical experience

One of the things that characterises the study programmes at UCL University College is that you will get a very practice-oriented education. You will e.g. work on practical cases in class, and work on projects with real businesses. However the most practice-oriented factor during the study is the internship, which is an integrated part on all studies at UCL.

The internship is your chance to use and test your knowledge and theory 'in the real world'. The internship also gives you the opportunity to test what exactly you want to do with your education when you graduate.

When you need to find your first job as a graduate you will not only have theoretical knowledge, but also important experience on how it is to work in your specific field of interest.

Career and further education

With an AP Degree in Marketing Management you will gain a solid foundation for an exciting career. The education gives you opportunities for employment later on in Danish or foreign companies as:

  • marketing assistant
  • marketing coordinator
  • export coordinator/manager, consultant
  • logistics officer
  • sales manager
  • public relations officer
  • product manager
  • ... and much more

Further education

After graduating from Marketing Management there are good opportunities for further education at business schools and universities in Denmark and abroad.

Among the possibilities are:

  • The 1½ year BA top-up in International Sales and Marketing
  • The 1½ year BA top-up in International Hospitality Management
  • The 1½ year BA top-up in Innovation and Entrepreneurship
  • Bachelor programmes (1½ years after your Marketing Management diploma) at the university of Aalborg or Southern University of Odense, and at the business schools in Aarhus, Herning and Copenhagen.
  • The Danish Merkonom Courses
  • A university diploma in Business Economics (HD, 2nd part), you may enter at level two if you have taken statistics and business economics as electives.
  • There is also the opportunity for higher education abroad, where students from the Marketing Management programme can enter entrance examinations at several business schools and universities in Europe and the USA. Here you would qualify for the final year of bachelor studies in Business and Administration that could lead to MBA/MSc studies.

With all Danish and most foreign bachelor’s degrees, it is possible to be admitted to graduate studies.

Admission requirements and application

General Diploma requirements:

  • A Danish Gymnasium Diploma or
  • An International or European Baccalaureate Diploma or
  • A “High School” or “Secondary School” Diploma from European or non-European countries, which are equivalent of the Danish Gymnasium level
    • Diplomas from European Countries: Most High School/Secondary School Diplomas are equivalent of the Danish Gymnasium level
    • Diplomas from outside Europe: Most High School/Secondary School Diplomas are now equivalent of the Danish Gymnasium level, but some Diplomas may require one additional year of University studies to meet the required entry level.

Specific requirements for Marketing Management:

  • Mathematics or Business Economics passed at a Danish B-level or equivalent
    • Equivalent of a Danish B-level is 250 hours of Mathematics or Business Economics during the last three years of High School/Secondary School
  • English passed at a Danish B-level or equivalent
    • Equivalent of a Danish B-level is 210 hours of English during the last three years of High School/Secondary School
  • Independent English language test (no more than two years old), see minimum scores
    • Danish and Nordic applicants and native English speakers: Independent English language test is not required
    • Non-native English speakers from other European countries: all of the mentioned tests will be accepted
    • Non-native English speakers from non-European countries: Only IELTS and TOEFL are accepted

Supplementary requirements:

  • Motivational letter (optional for Danish applicants) explaining your reasons for wanting a study place in this programme

Other qualifications:

If you do not hold the above mentioned qualifications, but you have other relevant qualifications, for instance a Vocational education within a relevant area, please contact a Student Counsellor for an individual assessment.

Tuition fees

NON EU citizens must pay tuition fees.

Susanne Skov Nielsen
Susanne Skov Nielsen Study Counsellor - Available: Wednesday at 9-11, Thursday at 11-13 and Fridays (23/8, 20/9, 25/10, 29/11, 20/12) at 10-12
Mai Holm von Seelen
Mai Holm von Seelen Study Secretary