For the exchange student interested in sales and marketing in an international perspective.
Academic criteria for selecting candidates for top-up programmes
Marketing Management or an equivalent study programme. If you have a similar degree from another country, your application will go through an individual assessment. You also have to attach documentation of your English level.
The purpose of the semester is to give the students competences in analyzing of current and potential customers, competitions and network collaboration, which will help developing the company’s strategies and market offerings. There will also be an insight in the company’s sales organization, also related to other corporate functions and business partners, the company’s supply chain. The student will also have insight in benchmarking in relation to supply chain, CSR, sustainability and international economic environment.
The subject element’s analyses and strategies are based on the students’ ability to combine commercial theory with methodology in scientific projects.
There are several different teaching and working methods at UCL University College. For example lectures, case studies, business projects, minor assignments, practical and theoretical exercises, laboratory work, oral presentation, homework, excursions and the like. The teaching can be theme-oriented, as well as divided into different subjects.
In order to complete the module and obtain a certificate, the student has to:
Not applicable for EU/EEA-students and exchange students from partner institutions, all other students must pay. In this case, please send an e-mail to international@ucl.dk to learn more.
Course
The Company’s Strategic Basis
10
Max 275 hours (in total) including max. 80 hours in class/lectures
Knowledge
The student has:
Skills
The student can:
Competencies
The student can:
Course
The customer as the starting point
20
Max 550 hours (in total) including max. 160 hours in class/lectures
The subject element covers analyses of current and potential customers, including their strategic situation, needs and wishes. These analyses provide the basis for developing the company’s strategies and market offerings for existing and potential customers. In this connection, the element also covers work on the development and retention of the customer base through relationship strategies. The subject element also covers analyses of the company’s sales organisation in relation to the sales team and purchasing centre, including relations with other corporate functions and business partners. It also covers work with international strategies for the company’s supply chain and logistical support for sales, and the integration of various sales channels – omni-channel, digital and physical. Strategies are based on an analysis of the company’s financial situation, including product and customer mix, economic customer life cycle analyses and the legal context, including international purchasing and contract law, transport law and public procurement law. The subject element’s analyses and strategies are based on the students’ ability to combine commercial theory with methodology in scientific projects.
Knowledge
The student has:
Skills
The student can:
Competencies
The student can:
Exam form:
Subtest 1:
Individual oral interdisciplinary exam in the following subjects: Sales & Marketing, SCM, Organization & Management, Methodology
Subtest 2:
Individual written interdisciplinary exam in Business law and Economics.