For the exchange student interested in sales and marketing in an international perspective.
Academic criteria for selecting candidates for top-up programmes.
Marketing Management or an equivalent study programme. If you have a similar degree from another country, your application will go through an individual assessment.
You also have to attach documentation of your English level.
At the 2. Semester you work with 2 subjects, that include Marketing, Economics, Low, Organisation, Supply Chain Management and Theory and Methodology and with 2 electives.
1. Sectors and competitors
The subject element covers analyses of competition, competitors and cluster and network collaborations whereby the company can carry out benchmarking in relation to the supply chain, social responsibility and sustainability, including CSR, and the international economic environment, and seen in relation to competition law. The subject element also requires a methodical approach to acquiring knowledge based on the theoretical standpoint.
2. Sales management and the company’s sales development
The subject element covers insight into the development of international sales strategies, including online and offline strategies, CRM for new and existing customers, customer follow-up, and key account and global account management. The subject element also covers insight into organisational development and change management, taking into account employment law, and measuring efficiency and risk assessment for the company’s supply chain. The subject element covers budgeting, balanced scorecard and the triple bottom line in the selection of strategies for the company. The subject element also requires students to incorporate and reflect on the significance of the theoretical standpoint for analyses.
You also have to choose two electives (It could be):
3. Project Management
4. Advanced Digital Marketing
The purpose of the course is to deepen the student's competencies in digital marketing on key concepts: Developing Digital Branding, communication via social media, digital Customer Relationship Management also called Marketing Automation, evaluating and prioritizing Key Performance Indicators and securing Conversion Rate Optimization.
There are several different teaching and working methods at UCL University College. For example lectures, case studies, business projects, minor assignments, practical and theoretical exercises, laboratory work, oral presentation, homework, excursions and the like. The teaching can be theme-oriented, as well as divided into different subjects.
In order to complete the module and obtain a certificate, the student has to:
Not applicable for EU/EEA-students and exchange students from partner institutions, all other students must pay. In this case, please send an e-mail to international@ucl.dk to learn more.
Course
Sectors and competitors
5
137 hours
The subject element covers analyses of competition, competitors and cluster and network collaborations whereby the company can carry out benchmarking in relation to the supply chain, social responsibility and sustainability, including CSR, and the international economic environment, and seen in relation to competition law. The subject element also requires a methodical approach to acquiring knowledge based on the theoretical standpoint.
Knowledge
The student has:
Skills
The student can:
Competencies
The student can:
Independently address the company’s competitive challenges and communicate these to the rest of the organization.
Course
Sales management and the company’s sales development
10
275 hours
The subject element covers insight into the development of international sales strategies, including online and offline strategies, CRM for new and existing customers, customer follow-up, and key account and global account management. The subject element also covers insight into organisational development and change management, taking into account employment law, and measuring efficiency and risk assessment for the company’s supply chain. The subject element covers budgeting, balanced scorecard and the triple bottom line in the selection of strategies for the company. The subject element also requires students to incorporate and reflect on the significance of the theoretical standpoint for analyses.
Knowledge
The student has:
Skills
The student can:
Competencies
The student can:
Course
Project Management
10
275 hours
Knowledge
The student should have acquired knowledge about:
Skills
The student should be able to:
Competencies
The student should have obtained competences in regards to:
Course
Advanced Digital Marketing
5
137 hours
The purpose of the course is to deepen the student's competencies in digital marketing on key concepts: Developing Digital Branding, communication via social media, digital Customer Relationship Management also called Marketing Automation, evaluating and prioritizing Key Performance Indicators and securing Conversion Rate Optimization.
Knowledge
The students must have knowledge of:
Skills
The students must have skills in:
Competencies
The student must obtain competencies to:
Synopsis hand in and oral examination based on the taught subjects from Activity 1 and 2.
Project Management: Written assignment and an oral examination.
Advanced Digital Marketing: Oral exam with a digital product and a project outline.