For the exchange student interested in exploring in depth the fields of marketing and communication.
Upper secondary school plus one to two years’ studies in relevant subjects at a university or similar education.
Furthermore, you must have good and well-documented qualifications in:
The graduate has knowledge about:
The graduate will have the skills to:
The graduate will be able to:
All teaching and counselling is in oral and written English. You will experience a lot of different teaching methods such as lectures, presentations, dialogue, exchange of experiences, group work, independent studies, portfolio work and a project work at the end of the module.
In order to complete the module and obtain a certificate, the student has to:
Not applicable for EU/EEA-students and exchange students from partner institutions, all other students must pay. In this case, please send an e-mail to international@ucl.dk to learn more.
Mandatory Course
International Marketing
8
Approx 5-6 lessons per week and the same in homework
The learning objectives are based on the 2 national course elements:
1) The marketing plan – strategy and tactics
Content
The subject element includes the development of marketing strategies, including audience selection, positioning and preparation of communication and sales strategy, taking the budget and the company’s earning goals into account. The subject element also includes the development of a strategic and tactical marketing plan for the B2C and the B2B market. It also includes pricing methods based on supply and demand conditions, as well as the company’s cost ratio. In addition, the subject element includes scenarios and legal aspects within marketing and sales.
Knowledge
The student will gain knowledge about:
Skills
The student will get the skills to:
Competencies
The student will learn to:
2) The marketing plan - implementation
Content
The subject element includes the implementation of the marketing plan in practice and the action plan for this, including securing the company’s earnings and following-up on objectives, as well as budget control.
The subject element focuses on the preparation of marketing materials, including the marketing mix’s use in practice. The subject element also contains the company’s sales planning and the different phases of the sale, as well as risk assessment of the plan and evaluation of its effectiveness.
Knowledge
The student will gain knowledge about:
Skills
The student will get the skills to:
Competencies
The student will learn to:
The learning objectives appear from the national part of the Course Curriculum.
Mandatory Course
Economics
9
Approx 6 lessons per week and the same in homework
The learning objectives are based on the 2 national course elements
The learning objectives appear from the national part of the Course Curriculum.
The learning objectives are listed under Activity 1 above.
Mandatory Course
Supply Chain
2
Approx 1 lessons per week and the same in homework
The learning objectives are based on the 2 national course elements
The learning objectives appear from the national part of the Course Curriculum.
The learning objectives are listed under Activity 1 above.
Mandatory Course
Business Law
2
Approx 1 lessons per week and the same in homework
The learning objectives are based on the 2 national course elements
The learning objectives appear from the national part of the Course Curriculum.
The learning objectives are listed under Activity 1 above.
Mandatory Course
Sales
4
Approx 2-3 lessons per week and the same in homework
The learning objectives are based on the 2 national course elements
The learning objectives appear from the national part of the Course Curriculum.
The learning objectives are listed under Activity 1 above.
Mandatory Course
Market Communication
5
Approx 3-4 lessons per week and the same in homework
The learning objectives are based on the 2 national course elements
The learning objectives appear from the national part of the Course Curriculum.
The learning objectives are listed under Activity 1 above.
The marketing plan (Test parts 1+2+3+4) Content
The semester exam session consists of 4 test parts. The four tests are described further in this section.
The student must work methodically with present business-related areas of investigations. For test part 4, the basis for the report is collection and analysis of primary, qualitative data.
All of the exams must be passed individually. Each test part is shown with an individual grade on the final diploma. The marketing plan is shown with one collective grade on the final diploma based on the weight of the ECTS and calculated as an average of these.
Test 1: Business law (2 ECTS)
Test part 1 of the marketing plan is a written test, where the student methodically must answer central, up-to-date business-related areas of investigations in a business law context.
Examination type: Individual, written 1-hour test.
Test 2: Sales (4 ECTS)
Test part 2 in the marketing plan the student must demonstrate business related skills within personal sales in the shape of a presentation of personal business competencies which have been gained during the education compared to a future internship – or business.
Examination type: Verbal, individual 20 min. test.
Test 3: Economics (9 ECTS)
For test part 3 of the marketing plan the student must methodically calculate and answer central, current and business-related areas of investigation in a locally based business context.
Examination type: Individual, written 4-hour test.
Test 4: International marketing and market communication (15 ECTS)
As part of test part 4 the student must demonstrate working out the marketing plan step by step from a strategic level to the operational implementation in a locally anchored business context. This has a special focus on skills within SME, business goals, marketing mix and producing a targeted receiver-orientated communication product. The primary, qualitative data must be used for documentation for one or more of the above mentioned issues.
This test also can include topics from the Supply chain module.
Examination type:
The exam consists of a written, individual report to be handed in prior to an individual, oral examination. The individual, oral examination has the duration of 20 min.