Service, Hospitality and Tourism Management, 1st semester

Semester Programme

For the exchange student interested in event planning and tourism development.

Exchange Programme

Target Group

Students enrolled at their home institution under one of the following programmes:

  • Tourism Management
  • Hospitality
  • Leisure Management
  • Marketing
  • Other business degrees 

Purpose

The semester is divided into 4 modules with the main purpose to gain a deeper understanding of the service and hospitality industry. The focus will also be on understanding the market for the hospitality industry as well as provide cooperation with businesses on current issues.

Moreover, the semester will include classes in specializations, i.e. hotel, tourism or event management.

Nadja Schäfer-Dorn International Coordinator

Teaching Methods

All teaching and counselling is in oral and written English. You will experience different teaching methods such as lectures, presentations, dialogue, exchange of experiences, group work, independent studies, portfolio work and a project work at the end of the module. At this point, expect your lectures to be partly with physical presence, partly online. This is subject to change, depending on the overall circumstances for higher education in Denmark.

Some of the modules will also have a company connected throughout the module and will shape with which topics students will work.

Conditions

In order to complete the module and obtain a certificate, the student has to:

  • pass all obligatory learning activities
  • pass the methodology exam

Tuition Fee

Not applicable for EU/EEA-students and exchange students from partner institutions, all other students must pay. In this case, please send an e-mail to international@ucl.dk to learn more.  

Activity 1

Type of Activity

Course: Module 1

Name

Knowledge about the service industry

ECTS

5

Workload

135 hours

Learning Outcome

Introduction to the service economy, its importance and effect as well as practical knowledge about professional communication & networks.

Knowledge:​

  • The practice and development of the service and experience industry​
  • What characterise services and experience services​
  • The development of the demand for experience products​

Skills:​

  • Identify and assess customer satisfaction, customer behaviour, and market situation with respect to the company’s services and experiences​
  • Use service management as a framework for assessing and communicating practice-related solution models
  • Build up a personal and professional network with a view to strengthening relations with the labour market understanding


Activity 2

Type of Activity

Course: Module 2

Name

Specialisation module

ECTS

5

Workload

135 hours

Learning Outcome

The three specialization choices are:

  • Hotel management
  • Tourism management
  • Event management

The module is centred around the first part of the specialisation specific competencies – e.g. revenue management, destination management, marketing, planning of events etc.

 

Activity 3

Type of Activity

Course: Module 3

Name

Strategy and Business Understanding

ECTS

10

Workload

270 hours

Learning Outcome

  • The sustainable financial operation of service and experience companies
  • The business organization and experience industry’s company, organisation, market and competition forms as well as an understanding of the vision, mission, goals and values of companies of the service and experience industry
  • Set up calculations and a total budget for an experience or service company
  • Set up a profit and balance sheet budget, breakeven, and cashflow for a small company, a department of a large company, or an event
  • Handle new knowledge, skills and competences within services and experiences in an interdisciplinary cooperation as well as structure data collection as a basis for new solutions
  • Take part in interdisciplinary work on drawing up and assessing the internal and external analysis with a view to the operation of the company 

 

Activity 4

Type of Activity

Course: Module 4

Name

Methodology

ECTS

10

Workload

According to the module size of 5 ECTS, plus preparations and studying for the Methodology exam in January.

Learning Outcome

Knowledge:

  • Understand what characterises service and experience offerings and be able to understand the industry's use of theory and methods within the development of hospitableness and guest understanding.

Skills:

  • Apply academic key methods and tools and evaluate practice-oriented issues
  • Collect and utilise data regarding customer satisfaction, customer behaviour and market conditions in relation to the companies’ service offerings and experiences

Competences:

  • Handle new knowledge, skills and competences within services and experiences in an interdisciplinary cooperation as well as structure data collection as a basis for new solutions
  • In a structured context be able to acquire new knowledge, skills and competencies in relation to the operation of service and experience companies at tactical and operational levels.
  • In a structured context be able to acquire new knowledge, skills and competencies in relation to the service and experience industry.

Methodology exam (10 ECTS)

Timing: Dec./Jan.

Exam form: Written report with oral opposition and defence in groups

Detailed description of the examination form:
The students work in group (3-5 students) with a self-chosen problem statement that can be academic or of a more general nature. The department approves topic and problem statement and assigns counselling.

The assessment of the method project includes:

  • solving a group assignment with self-selected topic
  • opposition to the project of another group
  • defending of own project

Assessment:

The grade given is based on the 7-point scale.
Admission requirements:
Approval of mandatory learning activities (MLA) of previous modules of 1st semester. Consequences of failing/failure to comply with formal requirements:

If the examination is not passed, the student must participate in a re-exam.

The grades for the other ECTS of the semester are depending on your coursework, activity for your OLAs and general classroom performance.