Service, Hospitality and Tourism Management, 3rd semester
Semester Programme
For the exchange student interested in event planning and tourism development.
Target Group
Students enrolled at their home institution under one of the following programmes:
- Tourism Management
- Hospitality
- Leisure Management
- Marketing
- Other business degrees
Purpose
The semester is divided into 5 modules focus on innovation in the hospitality sector.
Your semester will mainly be around business development and creating your own company or developing an existing one, thereunder learning about innovation and creative techniques along the way. You will also be introduced to project management tools, as well as assess your ideas financially.
Module 10: Business Idea and Project plan
Module 11: Concept Development & Qualitative Testing
Module 12: Elective
Module 13: The Business Plan
Module 14: Video and Exam
All modules (except Elective module 12) work towards the learning goals from Business development in different phases:
Knowledge
The student must:
- Have development-based knowledge in relation to central applied theory and methods regarding megatrends, trends and tendencies which have particular significance for the service and experience industries
- Understand central strategic planning tools and models and the application of the legal, economic and organisational practices in connection with development and change in service and experience companies
- Understand central applied theory and methods within business development, innovation and intra/entrepreneurship and their use in service and experience companies.
Skills
The student should be able to:
- Apply the service industry’s key methods and tools at operational and tactical levels in a development and change situation
- Assess close to practice economic and organisational challenges related to development and change activities to set up and select solutions
- Communicate close to practice challenges at the tactical and operational level to business partners and colleagues within service and experience companies as a basis for decision-making at the strategic level in both Danish and international contexts
Competences
The student should be able to:
- Handle development-oriented situations in relation to business development of service and experience
companies at the tactical and operational level with a focus on creating sustainable growth
• Participate in professional and interdisciplinary collaboration in order to create sustainable operations and development of the service and experience company
Teaching Methods
All teaching and counselling is in oral and written English. You will experience a lot of different teaching methods such as lectures, presentations, dialogue, exchange of experiences, group work, independent studies, portfolio work and a project work at the end of the module.
All the teaching methods apply – (default text). Also, some of the modules will have a company connected throughout the module and will shape with which topics students will work.
Conditions
In order to complete the module and obtain a certificate, the student has to:
- pass all obligatory learning activities
- pass the elective exam
- pass the Business Development exam
Tuition Fee
Not applicable for EU/EEA-students and exchange students from partner institutions, all other students must pay. In this case, please send an e-mail to international@ucl.dk to learn more.
Activity 1
Type of Activity
Course: Module 10
Name
Module 10: Business Idea and Project plan
ECTS
5
Workload
135 hours
Learning Outcome
Initially, students must present 3 ideas, which can be developed into a business idea/business concept. This also implies an understanding of the market and the competitors, and a project plan to support the upcoming module.
Activity 2
Type of Activity
Course: Module 11
Name
Module 11: Concept Development & Qualitative Testing
ECTS
5
Workload
135 hours
Learning Outcome
The business idea is visualised and "tested" qualitatively in the market, and adjusted, which requires identification of target group(s) and various types of qualitative customer/ market tests. The business idea is developed into a concept.
Activity 3
Type of Activity
Elective subject: Module 12
Name
Elective subject chosen from the elective courses catalogue for this study programme
ECTS
5
Workload
135 hours
Learning Outcome
Elective subject. The electives might slightly vary each semester, but can be:
- International course at UPV/EHU, San Sebastián –Spain
- Creating digital marketing campaigns
- Sustainable events
- Event2Meet
- Outdoor Tourism
Activity 4
Type of Activity
Course: Module 13
Name
The Business Plan
ECTS
10
Workload
270 hours
Learning Outcome
Subsequently, quantitative data collection is mainly used to support the preparation of the budgets for assessing the business concept's economic sustainability; after which the business plan itself is authored. The business plan is aimed at the investor (and is pitched at the oral exam).
Activity 5
Type of Activity
Course: Module 14
Name
Video production & exam
ECTS
5
Workload
135 hours
Learning Outcome
In the last module you produce a short video clip that is targeted to the customer/user of your product/service – a “sales video” (and this is also shown at the oral exam).
All OLAs (obligatory learning assignments) are shorter tests at the end of the different modules that have to be passed throughout the semester.
The Elective exam will be held in the end of the Elective module. It can vary in form and process according to the Elevtices catalogue.
The Business Development exam is at the end of the semester, both consisting of the handin of a Business Plan, as well as an oral individual defense, including presenting the develped product as well as a sales material.
Business Development exam (25 ECTS): individual grade, 7-point scale
Elective exam (5 ECTS): separate grade, 7-point scale