Service, Hospitality and Tourism Management, 1st semester
Semester Programme
For the exchange student interested in event planning and tourism development.
Target Group
Students enrolled at their home institution under one of the following programmes:
- Tourism Management
- Hospitality
- Leisure Management
- Marketing
- Other business degrees
Purpose
The semester is divided into 4 modules with the main purpose to gain a deeper understanding of the service and hospitality industry. The focus will also be on understanding the market for the hospitality industry as well as provide cooperation with businesses on current issues.
Moreover, the semester will include classes in specializations, i.e. hotel, tourism or event management.
Teaching Methods
All teaching and counselling is in oral and written English. You will experience a lot of different teaching methods such as lectures, presentations, dialogue, exchange of experiences, group work, independent studies, portfolio work and a project work at the end of the module.
Some of the modules will also focus on an existing company throughout the module, which will shape the topics with which students will work.
Conditions
In order to complete the module and obtain a certificate, the student has to:
- pass all obligatory learning activities
- pass the methodology exam
Tuition Fee
Not applicable for EU/EEA-students and exchange students from partner institutions, all other students must pay. In this case, please send an e-mail to international@ucl.dk to learn more.
Activity 1
Type of Activity
Course: Module 1
Name
Knowledge about the service industry
ECTS
5
Workload
135 hours
Learning Outcome
Introduction to the service economy, its importance and effect as well as practical knowledge about professional communication & networks.
Knowledge:
- The practice and development of the service and experience industry
- What characterise services and experience services
- The development of the demand for experience products
- Understanding for the company’s vision, mission, goals and values
Skills:
- Identify and assess customer satisfaction, customer behaviour, and market situation with respect to the company’s services and experiences
- Use service management as a framework for assessing and communicating practice-related solution models
Activity 2
Type of Activity
Course: Module 2
Name
Specialisation module
ECTS
5
Workload
135 hours
Learning Outcome
The three specialization choices are:
- Hotel management
- Tourism management
- Event management
The module is centred around the first part of the specialisation specific competencies – e.g. revenue management, destination management, marketing, planning of events etc. See also the curriculum for more details around the specialization.
Activity 3
Type of Activity
Course: Module 3
Name
Strategy and Business Understanding
ECTS
10
Workload
270 hours
Learning Outcome
- The sustainable financial operation of service and experience companies (micro- and macroeconomics)
- Set up calculations and a total budget for an experience or service company
- Set up a profit and balance sheet budget, breakeven, and cashflow for a small company, a department of a large company, or an event
- Take part in interdisciplinary work on drawing up and assessing the internal and external analysis with a view to the operation of the company
- Design thinking & creativity
- Tools for project management
- Understanding for customer satisfaction with the aid of touchpoints & the customer journey
Activity 4
Type of Activity
Course: Module 4
Name
Methodology
ECTS
10
Workload
270 hours
Learning Outcome
The student should learn to handle new knowledge, skills and competences within services and experiences in an interdisciplinary cooperation as well as structure data collection as a basis for new solutions.
The method project aims to practice the student's methodological competence, that is, the ability to define, analyze and solve a problem and communicate the results thereof. At the same time, the project aims to enhance the student's ability to relate critically to the work of another group and to present this criticism constructively in writing and orally.
- Qualitative & quantitative methodology
- Handling data
- Writing academically
Methodology exam (5 ECTS)
Timing: Dec./Jan.
Exam form: Written report with oral opposition and defence in groups
Detailed description of the examination form:
The students work in group (3-5 students) with a self-chosen problem statement that can be academic or of a more general nature. The department approves topic and problem statement and assigns counselling.
The assessment of the method project includes:
- solving a group assignment with self-selected topic
- opposition to the project of another group
- defending of own project