Service, Hospitality and Tourism Management, 3rd semester

Semester Programme

For the exchange student interested in event planning and tourism development.

Exchange Programme

Target Group

Students enrolled at their home institution under one of the following programmes:

  • Tourism Management
  • Hospitality
  • Leisure Management
  • Marketing
  • Other business degrees 

Purpose

The semester is divided into 5 modules focus on innovation in the hospitality sector.
Your semester will mainly be around business development and creating your own company or developing an existing one, thereunder learning about innovation and creative techniques along the way. You will also be introduced to project management tools, as well as assess your ideas financially.

Module 10: Business Idea and Project plan

Module 11: Concept Development & Qualitative Testing 

Module 12: Elective

Module 13: The Business Plan

Module 14: Video and Exam

All modules (except Elective module 12) work towards the learning goals from Business development in different phases:

Knowledge

The student must:

  • Have development-based knowledge in relation to central applied theory and methods regarding megatrends, trends and tendencies which have particular significance for the service and experience industries
  • Understand central strategic planning tools and models and the application of the legal, economic and organisational practices in connection with development and change in service and experience companies
  • Understand central applied theory and methods within business development, innovation and intra/entrepreneurship and their use in service and experience companies.

Skills

The student should be able to:

  • Apply the service industry’s key methods and tools at operational and tactical levels in a development and change situation
  • Assess close to practice economic and organisational challenges related to development and change activities to set up and select solutions
  • Communicate close to practice challenges at the tactical and operational level to business partners and colleagues within service and experience companies as a basis for decision-making at the strategic level in both Danish and international contexts

Competences

The student should be able to:

  • Handle development-oriented situations in relation to business development of service and experience

companies at the tactical and operational level with a focus on creating sustainable growth

• Participate in professional and interdisciplinary collaboration in order to create sustainable operations and development of the service and experience company

Nadja Schäfer-Dorn International Coordinator

Teaching Methods

All teaching and counselling is in oral and written English. You will experience a lot of different teaching methods such as lectures, presentations, dialogue, exchange of experiences, group work, independent studies, portfolio work and a project work at the end of the module.

All the teaching methods apply – (default text). Also, some of the modules will have a company connected throughout the module and will shape with which topics students will work.

Conditions

In order to complete the module and obtain a certificate, the student has to:

  • pass all obligatory learning activities
  • pass the elective exam
  • pass the Business Development exam

Tuition Fee

Not applicable for EU/EEA-students and exchange students from partner institutions, all other students must pay. In this case, please send an e-mail to international@ucl.dk to learn more.  

Activity 1

Type of Activity

Course: Module 10

Name

Module 10: Business Idea and Project plan

ECTS

5

Workload

135 hours

Learning Outcome

Initially, students must present 3 ideas, which can be developed into a business idea/business concept. This also implies an understanding of the market and the competitors, and a project plan to support the upcoming module.


Activity 2

Type of Activity

Course: Module 11

Name

Module 11: Concept Development & Qualitative Testing

ECTS

5

Workload

135 hours

Learning Outcome

The business idea is visualised and "tested" qualitatively      in the market, and adjusted, which requires identification of target group(s) and various types of qualitative customer/ market tests. The business idea is developed into a concept.

 

Activity 3

Type of Activity

Elective subject: Module 12

Name

Elective subject chosen from the elective courses catalogue for this study programme

ECTS

5

Workload

135 hours

Learning Outcome

Elective subject. The electives might slightly vary each semester, but can be:

  • International course at UPV/EHU, San Sebastián –Spain
  • Creating digital marketing campaigns
  • Sustainable events
  • Event2Meet
  • Outdoor Tourism

 

 

Activity 4

Type of Activity

Course: Module 13

Name

The Business Plan

ECTS

10

Workload

270 hours

Learning Outcome

Subsequently, quantitative data collection is mainly used to support the preparation of the budgets for assessing the business concept's economic sustainability; after which the business plan itself is authored. The business plan is aimed at the investor (and is pitched at the oral exam).

 

Activity 5

Type of Activity

Course: Module 14

Name

Video production & exam

ECTS

5

Workload

135 hours

Learning Outcome

In the last module you produce a short video clip that is targeted to the customer/user of your product/service – a “sales video” (and this is also shown at the oral exam).

All OLAs (obligatory learning assignments) are shorter tests at the end of the different modules that have to be passed throughout the semester.

The Elective exam will be held in the end of the Elective module. It can vary in form and process according to the Elevtices catalogue.

The Business Development exam is at the end of the semester, both consisting of the handin of a Business Plan, as well as an oral individual defense, including presenting the develped product as well as a sales material.

 

Business Development exam (25 ECTS): individual grade, 7-point scale

Elective exam (5 ECTS): separate grade, 7-point scale