Service, Hospitality and Tourism Management, 2nd semester
Semester Programme
For the exchange student interested in event planning and tourism development.
Target Group
Students enrolled at their home institution under one of the following programmes:
- Tourism Management
- Hospitality
- Leisure Management
- Marketing
- Business degrees
Purpose
The semester is divided into 5 modules with the main purpose to gain a deeper understanding for the strategic and operational elements of a business within the service & hospitality indudstry.
Module 5 with specialisation: here the focus is on proficiency within the specialisations tourism management, hotel management or event management
Module 6 with company involvement: casework around general business strategies and a real life case with a company from the hospitality sector
Module 7 with elective courses: Here the student can gain missing proficiencies after interest and future job direction. Electives can be about (are subject to change): personal selling, digital customer journey, etc.
Module 8 with business: module focused on economics according to a company case as well as professional communication in a service related company
Module 9: generally about elements from communication, parts of economics and service recovery and cultural understanding
Teaching Methods
All teaching and counselling is in oral and written English. You will experience a lot of different teaching methods such as lectures, presentations, dialogue, exchange of experiences, group work, independent studies, portfolio work and a project work at the end of the module.
All the teaching methods apply. Also, some of the modules will have a company connected throughout the module and will shape with which topics students will work.
Conditions
In order to complete the module and obtain a certificate, the student has to:
- pass all obligatory learning activities
- pass the specialisation and elective exams
- pass the 1st year portfolio exam (students who are on exchange only will get tested on the content of the 2nd semester)
Tuition Fee
Not applicable for EU/EEA-students and exchange students from partner institutions, all other students must pay. In this case, please send an e-mail to international@ucl.dk to learn more.
Activity 1
Type of Activity
Module 5
Name
Specialisation module (Hotel, Tourism or Event Management)
ECTS
5
Workload
135 hours
Learning Outcome
The module is centred around the 2nd part of the specialisation specific competencies – e.g. revenue management, destination management, marketing, planning of events etc. See curriculum for the overall descriptions of specialisations.
Activity 2
Type of Activity
Module 6
Name
The company - Building and running it
ECTS
5
Workload
135 hours
Learning Outcome
Knowledge:
- Have development-based knowledge regarding the service and experience industry’s corporate and organisational, market, competition forms and understanding of companies' vision, mission, goals and values.
- Have development-based knowledge in relation to the service companies' management and collaboration practices and the central applied theory and methods.
- Be able to understand practice and central applied theory and methods when recruiting, hiring, retaining and dismissing employees and volunteers in service and experience companies and their application
Skills:
- In a structured context be able to acquire new knowledge, skills and competencies in relation to the operation of service and experience companies at tactical and operational levels.
- Apply key methods, tools and data from service and experience companies to describe management challenges.
Competencies:
- In a structured context, acquire new knowledge, skills and competences in relation to management and communication within the service and experience industry’s tactical and operational level.
- Handle development-oriented situations in the service and experience company at a tactical and operational level in relation to management, cooperation and cultural interaction.
Activity 3
Type of Activity
Module 7
Name
Elective subject
ECTS
5
Workload
135 hours
Learning Outcome
The elective will offer the opportunity to get a more in depth knowledge about a chosen focus area either within business, knowledge about business & the tourism industry in Spain, or within the area of specialisation, e.g. with advanced event management. See catalogue of electives.
The electives might slightly vary each semester, but can be:
- International course at UPV/EHU, San Sebastián -Spain
- Digital customer journey
- Leading volunteers in events and organizations
- Event management - advanced
Activity 4
Type of Activity
Module 8
Name
Cooperation and Relations
ECTS
10
Workload
270 hours
Learning Outcome
Knowledge:
- Have development-based knowledge regarding the service and experience industry’s corporate and organisational, market, competition forms and understanding of companies' vision, mission, goals and values.
Skills:
- Collect and utilise data regarding customer satisfaction, customer behaviour and market conditions in relation to the companies’ service offerings and experiences.
- Evaluate practice-oriented challenges of service and experience companies including the financial conditions for setting up and choosing solutions at tactical and operational levels.
- Handle development-oriented situations in the service and experience company at a tactical and operational level.
- Communicate close to practice issues and solutions both verbally and in writing to partners, guests and colleagues in analogue and digital contexts.
Competencies:
- Participate and communicate in a professional and interdisciplinary collaboration or network with internal and external partners in an intercultural environment with a professional approach.
- In a structured context, acquire new knowledge, skills and competencies in relation to management and communication within the service and experience industry’s tactical and operational level.
Activity 5
Type of Activity
Module 9
Name
Cultural Understanding and Hospitality
ECTS
5
Workload
135 hours
Learning Outcome
Making sure to reach all learning outcomes for the 2nd semester, depending on the previous modules, the learning outcomes can be about:
- professional communication and cultural understanding
- understanding of hostmanship and hospitality
- global or micro economics
Moreover: Exam preparation for the portfolio exam.
Exchange students enrolled in this programme will be required to attend and pass OLAs and exams in order to obtain the credits connected to the study plan. At the end of the semester, the exchange student will receive a grade for the chosen elective subject (5 ECTS), a grade for the chosen specialisation (5 ECTS) and a grade based on the 1st year portfolio exam (20 ECTS).
The specialisation exam will be individual and testing the student’s knowledge and application of specialisation content. The student will work with designing products related to their specialisation.
The Elective exam will be held at the end of the elective module. It can vary in form and process according to the elective subjects catalogue.
The 1st year portfolio exam collects the knowledge and test from the OLAs throughout the semester. It is an individual exam, where the student has to show a deeper understanding of the elements learned during the first year of studying. Exchange students will only be tested on knowledge based on their their OLAs of the semester they are participating in.
OLAs (obligatory learning assignments) are shorter tests at the end of the different modules that have to be passed throughout the semester. They do not assign direct credits but have an impact on the overall result of the 1st year portfolio exam.