Service, Hospitality and Tourism Management, 2nd semester

Semester Programme

For the exchange student interested in event planning and tourism development.

Exchange Programme

Target Group

Students enrolled at their home institution under one of the following programmes:

  • Tourism Management
  • Hospitality
  • Leisure Management
  • Marketing
  • Business degrees

Purpose

The semester is divided into 5 modules with the main purpose to gain a deeper understanding for the strategic and operational elements of a business within the service & hospitality indudstry.

Module 5 with specialisation: here the focus is on proficiency within the specialisations tourism management, hotel management or event management

Module 6 with company involvement: casework around general business strategies and a real life case with a company from the hospitality sector

Module 7 with elective courses: Here the student can gain missing proficiencies after interest and future job direction. Electives can be about (are subject to change): personal selling, digital customer journey, etc.

Module 8 with business: module focused on economics according to a company case as well as professional communication in a service related company

Module 9: generally about elements from communication, parts of economics and service recovery and cultural understanding

Nadja Schäfer-Dorn International Coordinator

Teaching Methods

All teaching and counselling is in oral and written English. You will experience a lot of different teaching methods such as lectures, presentations, dialogue, exchange of experiences, group work, independent studies, portfolio work and a project work at the end of the module.

All the teaching methods apply. Also, some of the modules will have a company connected throughout the module and will shape with which topics students will work.

Conditions

In order to complete the module and obtain a certificate, the student has to:

  • pass all obligatory learning activities
  • pass the specialisation and elective exams
  • pass the 1st year portfolio exam (students who are on exchange only will get tested on the content of the 2nd semester)

Tuition Fee

Not applicable for EU/EEA-students and exchange students from partner institutions, all other students must pay. In this case, please send an e-mail to international@ucl.dk to learn more.  

Activity 1

Type of Activity

Module 5

Name

The company - Building & running it

ECTS

5

Workload

135 hours

Learning Outcome

Knowledge:
• Have development-based knowledge regarding the service and experience industry’s corporate and organisational, market, competition forms and understanding of companies' vision, mission, goals and values

  • Be able to understand the business and legal practice and central applied theory and methods in service and experience companies and their application.
  • Have development-based knowledge in relation to the service companies' management and collaboration practices and the central applied theory and methods
  • Be able to understand practice and central applied theory and methods when recruiting, hiring, retaining and dismissing employees and volunteers in service and experience companies and their application

Skills:
• Apply key methods and tools from the service and experience industry to describe the service and experience company situation

  • Apply key methods, tools and data regarding cultural understanding and apply skills associated with employment within service and experience companies in order to interact with guests, customers, employees and volunteers, etc.
  • Evaluate close to practice cultural and communication issues in order to choose solution options at tactical and operational levels
  • Communicate close to practice issues and solutions both verbally and in writing to partners, guests and colleagues in analogue and digital contexts.

Competences:
• Handle development-oriented situations in the service and experience company at a tactical and operational level

  • In a structured context be able to acquire new knowledge, skills and competencies in relation to the operation of service and experience companies at tactical and operational levels.
  • Handle development-oriented situations in the service and experience company
    at a tactical and operational level in relation to management, cooperation and cultural interaction

 

Activity 2

Type of Activity

Module 6

Name

Specialisation module (Hotel, Tourism or Event Management)

ECTS

5

Workload

135 hours

Learning Outcome

The module is centred around the 2nd part of the specialisation specific competencies – e.g. revenue management, destination management, marketing, planning of events etc. See curriculum for the overall descriptions of specialisations.

The three specialization choices are the following. One must be indicated in the Learning Agreement:

- Hotel management

- Tourism management

- Event mangagement

 

Activity 3

Type of Activity

Module 7

Name

Elective subject

(consult the coordinator for the current elective subject catalogue)

ECTS

5

Workload

135 hours

Learning Outcome

The elective will offer the opportunity to get a more in depth knowledge about a chosen focus area either within business, knowledge about business & the tourism industry in Spain, or within the area of specialisation, e.g. with advanced event management. See catalogue of electives.

Elective subject. The electives might slightly vary each semester, but can be:

  • International course at UPV/EHU, San Sebastián –Spain
  • Creating digital marketing campaigns
  • Sustainable events
  • Event2Meet
  • Outdoor Tourism

 

Activity 4

Type of Activity

Module 8

Name

Inside the Service Company – development & environment

ECTS

10

Workload

270 hours

Learning Outcome

Knowledge:

  • Apply key methods and tools from the service and experience industry to describe the service and experience company situation
  • Have development-based knowledge of the service and experience industry's practice, development in supply and demand, as well as central applied theory and methods with focus on economically sustainable management of service and experience companies
  • Be able to understand the business and legal practice and central applied theory and methods in service and experience companies and their application.

Skills:

  • Apply key methods and tools from the service and experience industry to describe the service and experience company situation
  • Evaluate practice-oriented challenges of service and experience companies including the financial conditions for setting up and choosing solutions at tactical and operational levels
  • Communicate service and experience companies' practice-oriented issues and solutions to collaborators, guests, customers, employees, volunteers and others at a tactical and operational level.
  • Apply key methods, tools and data from service and experience companies to describe management challenges

Competences:

  • Handle development-oriented situations in the service and experience industry with a focus on good hospitableness and the good experience
  • Participate in professional and interdisciplinary collaboration for service and experience offerings
  • Participate in professional and interdisciplinary collaboration in the service and experience
    company's tactical and operational management
  • In a structured context be able to acquire new knowledge, skills and competencies in relation
    to the operation of service and experience companies at tactical and operational levels

Activity 5

Type of Activity

Module 9

Name

Cultural Understanding & Hospitality

ECTS

5

Workload

135 hours

Learning Outcome

Knowledge

  • About collaboration practices of the service company
  • Understand the applied practice regarding intercultural interaction and communication with the national as well as international guest, customer, employee, volunteers and others in service and experience companies and their application.

Skills:

  • Communicate service and experience companies' practice-oriented issues and solutions to collaborators, guests, customers, employees, volunteers and others at a tactical and operational level.
  • Apply key methods, tools and data from service and experience companies to describe management challenges
  • Apply key methods, tools and data regarding cultural understanding and apply skills associated with employment within service and experience companies in order to interact with guests, customers, employees and volunteers, etc.

Competences

  • Participate in professional and interdisciplinary collaboration for service and experience offerings
  • Participate and communicate in a professional and interdisciplinary collaboration or network with internal and external partners in an intercultural environment with a professional approach

Exchange students enrolled in this programme will be required to attend and pass OLAs and exams in order to obtain the credits connected to the study plan. At the end of the semester, the exchange student will receive a grade for the chosen elective subject (5 ECTS), a grade for the chosen specialisation (5 ECTS) and a grade based on the 1st year portfolio exam (20 ECTS).

The specialisation exam will be individual and testing the student’s knowledge and application of specialisation content. The student will work with designing products related to their specialisation.

The Elective exam will be held at the end of the elective module. It can vary in form and process according to the elective subjects catalogue.

The 1st year portfolio exam collects the knowledge and test from the OLAs throughout the semester. It is an individual exam, where the student has to show a deeper understanding of the elements learned during the first year of studying. Exchange students will only be tested on knowledge based on their their OLAs of the semester they are participating in.

OLAs (obligatory learning assignments) are shorter tests at the end of the different modules that have to be passed throughout the semester. They do not assign direct credits but have an impact on the overall result of the 1st year portfolio exam.