For the exchange student interested in event planning and tourism development.
Students enrolled at their home institution under one of the following programmes:
The semester is divided into 5 modules with the main purpose to gain a deeper understanding for the strategic and operational elements of a business within the service & hospitality indudstry.
Module 5 with specialisation: here the focus is on proficiency within the specialisations tourism management, hotel management or event management
Module 6 with company involvement: casework around general business strategies and a real life case with a company from the hospitality sector
Module 7 with elective courses: Here the student can gain missing proficiencies after interest and future job direction. Electives can be about (are subject to change): personal selling, digital customer journey, etc.
Module 8 with business: module focused on economics according to a company case as well as professional communication in a service related company
Module 9: generally about elements from communication, parts of economics and service recovery and cultural understanding
All teaching and counselling is in oral and written English. You will experience a lot of different teaching methods such as lectures, presentations, dialogue, exchange of experiences, group work, independent studies, portfolio work and a project work at the end of the module.
All the teaching methods apply. Also, some of the modules will have a company connected throughout the module and will shape with which topics students will work.
In order to complete the module and obtain a certificate, the student has to:
Not applicable for EU/EEA-students and exchange students from partner institutions, all other students must pay. In this case, please send an e-mail to firstname.lastname@example.org to learn more.
The company - Building & running it
• Have development-based knowledge regarding the service and experience industry’s corporate and organisational, market, competition forms and understanding of companies' vision, mission, goals and values
• Apply key methods and tools from the service and experience industry to describe the service and experience company situation
• Handle development-oriented situations in the service and experience company at a tactical and operational level
Specialisation module (Hotel, Tourism or Event Management)
The module is centred around the 2nd part of the specialisation specific competencies – e.g. revenue management, destination management, marketing, planning of events etc. See curriculum for the overall descriptions of specialisations.
The three specialization choices are the following. One must be indicated in the Learning Agreement:
- Hotel management
- Tourism management
- Event mangagement
(consult the coordinator for the current elective subject catalogue)
The elective will offer the opportunity to get a more in depth knowledge about a chosen focus area either within business, knowledge about business & the tourism industry in Spain, or within the area of specialisation, e.g. with advanced event management. See catalogue of electives.
Elective subject. The electives might slightly vary each semester, but can be:
Inside the Service Company – development & environment
Cultural Understanding & Hospitality
Exchange students enrolled in this programme will be required to attend and pass OLAs and exams in order to obtain the credits connected to the study plan. At the end of the semester, the exchange student will receive a grade for the chosen elective subject (5 ECTS), a grade for the chosen specialisation (5 ECTS) and a grade based on the 1st year portfolio exam (20 ECTS).
The specialisation exam will be individual and testing the student’s knowledge and application of specialisation content. The student will work with designing products related to their specialisation.
The Elective exam will be held at the end of the elective module. It can vary in form and process according to the elective subjects catalogue.
The 1st year portfolio exam collects the knowledge and test from the OLAs throughout the semester. It is an individual exam, where the student has to show a deeper understanding of the elements learned during the first year of studying. Exchange students will only be tested on knowledge based on their their OLAs of the semester they are participating in.
OLAs (obligatory learning assignments) are shorter tests at the end of the different modules that have to be passed throughout the semester. They do not assign direct credits but have an impact on the overall result of the 1st year portfolio exam.