Service, Hospitality and Tourism Management, 2nd semester
Semester Programme
For the exchange student interested in event planning and tourism development.
Target Group
This semester is most suitable for first or second year students at similar programmes e.g. AP-degrees in hospitality, marketing, tourism, leisure or business.
Prior knowledge within the following subjects would be an advantage:
Knowledge about the service industry, strategy, business economics, global economy, service marketing, methodology, project management, experience economy, creativity & service design.
Purpose
The main purpose of this semester is to gain a deeper understanding of the strategic and operational elements of a business within the service and hospitality industry.
On 2nd semester, the lessons will revolve around the subject areas: specialization subject (hotel and restaurant management, tourism or event management), electives, strategy, business economics, global economy, service marketing, organisational behaviour, leadership, intercultural competences, networking and business communication.
Teaching Methods
All teaching and counselling is in English. You will experience a lot of different teaching methods such as lectures, presentations, dialogue, exchange of experiences, group work, independent studies, portfolio work and a project work.
Some of the modules will have a company connected throughout the module related to the topics students work with.
Conditions
In order to complete the module and obtain a certificate, the student has to:
- pass all mandatory activities
- pass the specialisation + elective exams
- pass the 1st year portfolio exam (students who are on exchange only will get tested in content of the 2nd semester)
Tuition Fee
Not applicable for EU/EEA-students and exchange students from partner institutions, all other students must pay. In this case, please send an e-mail to international@ucl.dk to learn more.
Activity 1
Type of Activity
Course
Name
Specialisation (Hotel, tourism or event management)
ECTS
5
Workload
135 hours
Learning Outcome
The specialisation is centred around the 2nd part of the specialisation specific competencies – e.g. revenue management, destination management, marketing, planning of events etc. See curriculum for the overall descriptions of specialisations.
The three specialization choices are:
- Hotel management
- Tourism management
- Event management
Activity 2
Type of Activity
Course
Name
Business Understanding
ECTS
5
Workload
135 hours
Learning Outcome
The Business understanding subject area includes an analysis of the company's livelihood. Focus is on the internal and external situation with a view to developing the company's financial operations and creating a holistic understanding of the company's present situation.
The students should have acquired knowledge of:
- The service and experience industry's company, organization, market and competition forms as well as an understanding of the vision, mission, goals and values of companies.
- The legal matters of importance to the service and experience company.
Skills:
The students should be able to:
- Analyse and assess the company's financial situation as well as set up a total budget for an experience or service company
- Set up and communicate a basis for decisions based on the company's positioning, target groups and micro- and macroeconomic situation
Competencies:
The students should be able to :
- Take part in interdisciplinary work on drawing up and assessing the internal and external analysis with a view to the running of the company
- Acquire new knowledge, skilIs and competences concerning the running of service and experience companies at a tactical and operational level
Activity 3
Type of Activity
Course
Name
Cooperations and Relations
ECTS
15
Workload
405 hours
Learning Outcome
The Cooperation and Relations subject area includes communication and management forms in an intercultural perspective with focus on the interaction with the guest and the employee. Focus is on analysis and data material as the basis of developing internal and external communication in a national and international perspective.
Knowledge
The students should have acquired knowledge of:
- Management within service and experience industries
- The applied practice concerning intercultural interaction and communication with the national as well as international guest, customer, employees, volunteers, etc.
- Recruitment, employment, retention and dismissal of employees and volunteers
Skills
The students should be able to:
- Build up a personal and professional network with a view to strengthening relations with the labor market
- Identify and evaluate managerial issues and set up appropriate solutions
- Develop internal and external communication, digitally, in writing and orally to guests, customers, colleagues and business partners
- Apply knowledge of intercultural aspects in relations with the company's internal and external partners and stakeholders
Competencies
The students should be able to:
- Take part in interdisciplinary cooperation with internal and external partners and st akeholders in an intercultural environment
- Take part in the development of the professional communication
- Acquire new knowledge, skills and competencies concerning management and communication within the service and experience industry at a tactical and operational level.
Activity 4
Type of Activity
Elective topic
Name
Elective subject
ECTS
5
Workload
135 hours
Learning Outcome
The elective will offer the opportunity to get a more in depth knowledge about a chosen focus area either within business, knowledge about business & the tourism industry in Spain, or within the area of specialisation, e.g. with advanced event management. (see catalogue of electives).
The electives might slightly vary each semester, but could be:
- Digital customer journey
- Leading volunteers in events and organizations
- Event management - advanced
All mandatory activities are assignments or small tests that have to be passed throughout the semester.
The specialisation exam will be individual and testing your knowledge and application of your specialisation content. You will work with a task related to your specialisation.
The Elective exam will be held in the end of the Elective module. It can vary in form and process according to the Electives catalogue.
The 1st year portfolio exam collects the knowledge and test from the mandatory activities throughout the semester. It is an individual exam, where the student has to show a deeper understanding of the elements learned during the first year of studying. Exchange students will only be tested on knowledge based on their mandatory activities curriculum of the semester they are participating in.
Specialization exam (10 ECTS): separate grade (accounts for 75% of the total optional element grade)
Elective exam (5 ECTS): separate grade (accounts for 25% of the total optional grade)
1st year portfolio exam (15 ECTS): 1 overall grade
Testing all Learning Goals of the first study year, excluding the optional educational elements, specialisation and methodology element
(Exchange students will only be examined in the portfolio for the 2nd semester)