Marketing Management

The 2-year full-time Marketing Management programme will equip you with a solid foundational knowledge that will give you the necessary tools to analyse, plan, and execute solutions within the areas of marketing, communication, and sales.

The Marketing Management programme is closely related to practice and consists of a combination of class lectures, group work, workshops, and individual guidance.

You will experience UCL’s close contact with businesses through guest lecturers, company visits, internship, and project writing.

With a Marketing Management degree, you gain a strong international profile and during your study, you will have the opportunity to study abroad for a semester or do your internship abroad.

You will also have the opportunity to continue your studies after graduation with one of our Top-Up programmes. Read more here.

Students on the programme are obligated to participate in course-related activities four days a week from 8 a.m. to 2 p.m.

Courses and structure

The study programme is divided into four parts over the course of four semesters: A mandatory part, an elective part, a specialisation part, and the main project.

The mandatory part

The mandatory part will take place during the first three semesters and consists of an interdisciplinary combination of obligatory courses which will provide you with wide knowledge in central areas concerning Marketing Management.

1. International Marketing
2. Sales and Market communication
3. Economics
4. Organisation and Management
5. Business Law

The elective part, the specialisation part, and the main project allow you to shape your study programme so that it fits your own personal interests and strengths.

The elective part

The elective part of the study programme is placed in the third semester, where two-thirds of the semester is designated the specialisation course, where you have the opportunity to shape your study programme.

You can choose between the following electives:

• Statistics
• Business Economics
• Law - Credit for HD

The specialisation part

During the first part of the fourth semester, you will do your internship in a Danish company or a company abroad. With the internship, you can create an even more specialised profile.

The main project

The last part of the fourth semester is designated for the main project. In the project, you will demonstrate your ability to work with complex problems, create an overview, and make an actual plan of action for a problem area. You can write your main project for a specific company in Denmark or a company abroad, but you can also choose to write a theoretical project.

Parallel with the four above-mentioned parts, every semester is rooted in a general theme:

Semester 1

Understanding of Business: Methodology and Market Understanding

The main focus will be placed on the understanding of how you work analytically and methodically with markets and clients. We will also work with self-management and how to work in groups.

In the first semester, we will go on a study trip to visit an export market and conduct a market analysis. We will recommend that you put aside DKK 4,000 for this trip.

Semester 2

Tactical and Operational Marketing B2B and B2C

During this semester we will work on B2C and B2B marketing and market communication as well as the economy and law related to this topic.

Semester 3

Internationalisation and Specialisation

The focus this semester is on the company’s internationalisation, market selection based on macroeconomic analysis, and international set-up.

Semester 4

Specialisation and Main Project

• Curriculum - National part
• Curriculum - Institutional part
• Study Documents

International profile

As a student at UCL University College, it is possible to create an international profile during your studies. Depending on your chosen programme you can go on short international modules, study a semester or do your internship abroad, and participate in international projects.

The knowledge and insights that come from international experiences, as you encounter cultures of other countries, can be useful for more than personal enrichment. Such insights may also make you highly attractive to the Danish and international job markets.

Going abroad is an adventure, which will equip you with skills and experiences for life. You will develop yourself both professionally and personally, and you have a great opportunity to make friends and a network abroad.

Practical experience

One of the things that characterise the study programmes at UCL University College is that you will receive an education that emphasises practical experience. Amongst other things, you will work on practical cases in class, and work on projects with real businesses. The most practically-oriented part of the study is the internship, which is an integrated part of all study programmes at UCL.

The internship is your chance to use and test your knowledge and theory in the 'real world'. The internship also gives you the opportunity to test, what exactly you want to do with your degree once graduated. 

When the time comes for you to find your first job as a graduate, you will because of a strong internship not only have theoretical knowledge, but also important experience of how it is to work in your specific field of interest.

• Internship fact sheet

With an Academy Profession (AP) Degree in Marketing Management, you will gain a solid foundation for an exciting career. The education gives you opportunities for employment later on in Danish or foreign companies as:

• Marketing Assistant
• Marketing Coordinator
• Export Coordinator/Manager, Consultant
• Logistics Officer
• Sales Manager
• Public Relations Officer
• Product Manager
• ... and much more

Further education

After graduating from Marketing Management there are good opportunities for further education at business schools and universities in Denmark and abroad.

Among the possibilities are:

• The 1½-years BA Top-Up in International Sales and Marketing
• The 1½-years BA Top-Up in International Hospitality Management
• The 1½-years BA Top-Up in Innovation and Entrepreneurship
• Bachelor's programmes (1½-years after your Marketing Management diploma) at the University of Aalborg or Southern University of Odense, and the business schools in Aarhus, Herning, and Copenhagen.
• The Danish Merkonom Courses
• A university diploma in Business Economics (HD, 2nd part), you may enter at level two if you have taken statistics and business economics as electives.
• There is also the opportunity for higher education abroad, where students from the Marketing Management programme can enter entrance examinations at several business schools and universities in Europe and the US. Here you would qualify for the final year of bachelor's studies in Business and Administration that could lead to MBA/MSc studies.

With all Danish and most foreign bachelor’s degrees, it is possible to be admitted to graduate studies.

General Diploma requirements

• A Danish Gymnasium Diploma or
• An International or European Baccalaureate Diploma or
• A “High School” or “Secondary School” Diploma from European or non-European countries, which are equivalent of the Danish Gymnasium level
  • Diplomas from European Countries: Most High School/Secondary School Diplomas are equivalent of the Danish Gymnasium level
  • Diplomas from outside Europe: Most High School/Secondary School Diplomas are now equivalent to the Danish Gymnasium level, but some Diplomas may require one additional year of University studies to meet the required entry-level.

If you do not hold the above-mentioned qualifications, but you have other relevant qualifications, for instance, a Vocational education within a relevant area, please contact a Student Counsellor for an individual assessment.

Specific requirements for Marketing Management

Mathematics requirements

Mathematics or Business Economics passed at a Danish B-level or equivalent

The equivalent of a Danish B-level is 250 (60 minutes) hours of Mathematics or Business Economics during the last three years of High School/Secondary School

English requirements

English passed at a Danish A-level or equivalent with a minimum score of 2,0 on the Danish grading scale

The equivalent of a Danish A-level is 335 (60 minutes) hours of English during the last three years of High School/Secondary School

OR

English passed at a Danish B-level or equivalent with a minimum score of 3,0 on the Danish grading scale

The equivalent of a Danish B-level is 210 (60 minutes) hours of English during the last three years of High School/Secondary School

NOTICE: If you do not live up to the minimum 210 hours of lessons or the minimum score of 3,0, you must take and pass one of the English tests accepted by UCL: List of English tests. Be aware of the minimum scores for each test. An independent English language test must be no more than two years old.

Rules regarding English test and citizenship

Native English speakers (including applicants with a qualifying examination from the USA, Canada, Australia, New Zealand, Great Britain, Scotland, or Ireland) and applicants with an IB Diploma: all the mentioned tests will be accepted. *

Native English speakers with a qualifying examination from all other non-European countries (including African and Asian countries, where the language of instruction is English): Only IELTS and TOEFL are accepted. *

Non-native English speakers from European countries: all the mentioned tests will be accepted. *

* Due to the situation with COVID-19, we will for this intake (study start in September 2021) accept the TOEFL iBT Home Edition and IELTS Indicator.

Supplementary requirements

Motivational letter

You need to attach a motivational letter explaining your motivation for applying for this program.  The letter must not exceed 1 page (2400 characters) and UCL emphasizes the following:

• Your reasons for working within the area of Marketing Management.
• What is it that attracts you within Marketing Management?
• That you have skills that are relevant for the Marketing Management program.
• How did you find information about the program?
• What considerations have you made regarding working in the field of Marketing Management?

Other qualifications that UCL values when processing your application

• Grade average from your high school or vocational education
• Grades given in the specific requirements
• Maternity leave for a period of at least 6 months
• Passed subjects from other higher educations (min 30 ECTS)
• Work experience after you passed high school for at least 6 months – valid documentation is a contract or first and last pay slip stating how many hours of work a week and the time period.
• Military service for at least 6 months
• Staying abroad for at least 6 months– If you have lived in another country after you passed high school. Valid documentation is tickets, contracts and pay slips.

How to apply

You start your application for admission by clicking the 'Apply now' button.

Documents to include

When you apply, you should attach all relevant documents, for instance:

• Your High School Diploma including a transcript of subjects and grades even if you have not yet completed your degree. All Diplomas and transcripts must be in English as well as original language if the degree was not taken in English.
• A verification form stating the hours of Mathematics and English in the last 3 years – download form here.
• If relevant a proof of an independent English language test
• Proof of citizenship (passport or ID card)
• Your current residence permit to Denmark (only if you have such)
• A motivational letter
• Documentation for other qualifications

Area Admission Number

You will need to use the Admission Area Number below:

Marketing Management, Odense; 79215.

Available study places

Odense intake

Summer: 35 places

Tuition fees

NON-EU citizens must pay tuition fees. Click here to find the overview of the tuition fee for each program.

Applicants from Great Britain should contact the admission office to clarify if they must pay due to Brexit. Please write to application@ucl.dk.

Information concerning admissions

Please contact UCL's Admissions Hotline if your enquiry is related to:

• Admission requirements
• Application procedure
• Admission

On July 28, you will be informed via UCL's Admissions Portal whether or not you have been admitted to the course of studies for which you have applied. 

Phone: +45 6318 3333
Mail:application@ucl.dk