Academy Profession Programme
For those of you who want to work in-depth with marketing and communications.
With a 2-year full-time study programme in Marketing Management, you will get the skills and competences to carry out planning, organising, and implementation within a wide field of work in Danish and international companies.
With a degree in Marketing Management, you will become a valuable asset for any organisation, as you will have a solid knowledge of economical, juridical, organisational, cultural, societal, and technological aspects. You will gain a useful foundation for an exciting career, with opportunities for employment in Danish or foreign companies, for instance as a marketing coordinator, export coordinator, sales manager, product manager, and other similar job functions.
Studying Marketing Management in Odense, you will become part of an exciting, modern study environment, in ongoing development. You have a large influence on your study environment, and you will meet students from a wide variety of countries.
The 2-year full-time Marketing Management programme will equip you with a solid foundational knowledge that will give you the necessary tools to analyse, plan, and execute solutions within the areas of marketing, communication, and sales.
The Marketing Management programme is closely related to practice and consists of a combination of class lectures, group work, workshops, and individual guidance.
You will experience UCL’s close contact with businesses through guest lecturers, company visits, internship, and project writing.
With a Marketing Management degree, you gain a strong international profile and during your study, you will have the opportunity to study abroad for a semester or do your internship abroad.
You will also have the opportunity to continue your studies after graduation with one of our Top-Up programmes. Read more here.
Students on the programme are obligated to participate in course-related activities four days a week from 8 a.m. to 2 p.m.
The study programme is divided into four parts over the course of four semesters: A mandatory part, an elective part, a specialisation part, and the main project.
The mandatory part will take place during the first three semesters and consists of an interdisciplinary combination of obligatory courses which will provide you with wide knowledge in central areas concerning Marketing Management.
The elective part, the specialisation part, and the main project allow you to shape your study programme so that it fits your own personal interests and strengths.
The elective part of the study programme is placed in the third semester, where two-thirds of the semester is designated the specialisation course, where you have the opportunity to shape your study programme.
You can choose between the following electives:
During the first part of the fourth semester, you will do your internship in a Danish company or a company abroad. With the internship, you can create an even more specialised profile.
The last part of the fourth semester is designated for the main project. In the project, you will demonstrate your ability to work with complex problems, create an overview, and make an actual plan of action for a problem area. You can write your main project for a specific company in Denmark or a company abroad, but you can also choose to write a theoretical project.
Parallel with the four above-mentioned parts, every semester is rooted in a general theme:
Understanding of Business: Methodology and Market Understanding
The main focus will be placed on the understanding of how you work analytically and methodically with markets and clients. We will also work with self-management and how to work in groups.
In the first semester, we will go on a study trip to visit an export market and conduct a market analysis. We will recommend that you put aside DKK 4,000 for this trip.
Tactical and Operational Marketing B2B and B2C
During this semester we will work on B2C and B2B marketing and market communication as well as the economy and law related to this topic.
Internationalisation and Specialisation
The focus this semester is on the company’s internationalisation, market selection based on macroeconomic analysis, and international set-up.
Specialisation and Main Project
As a student at UCL University College, it is possible to create an international profile during your studies. Depending on your chosen programme you can go on short international modules, study a semester or do your internship abroad, and participate in international projects.
The knowledge and insights that come from international experiences, as you encounter cultures of other countries, can be useful for more than personal enrichment. Such insights may also make you highly attractive to the Danish and international job markets.
Going abroad is an adventure, which will equip you with skills and experiences for life. You will develop yourself both professionally and personally, and you have a great opportunity to make friends and a network abroad.
One of the things that characterise the study programmes at UCL University College is that you will receive an education that emphasises practical experience. Amongst other things, you will work on practical cases in class, and work on projects with real businesses. The most practically-oriented part of the study is the internship, which is an integrated part of all study programmes at UCL.
The internship is your chance to use and test your knowledge and theory in the 'real world'. The internship also gives you the opportunity to test, what exactly you want to do with your degree once graduated.
When the time comes for you to find your first job as a graduate, you will because of a strong internship not only have theoretical knowledge, but also important experience of how it is to work in your specific field of interest.
With an Academy Profession (AP) Degree in Marketing Management, you will gain a solid foundation for an exciting career. The education gives you opportunities for employment later on in Danish or foreign companies as:
After graduating from Marketing Management there are good opportunities for further education at business schools and universities in Denmark and abroad.
Among the possibilities are:
With all Danish and most foreign bachelor’s degrees, it is possible to be admitted to graduate studies.
If you do not hold the above-mentioned qualifications, but you have other relevant qualifications, for instance, a Vocational education within a relevant area, please contact a Student Counsellor for an individual assessment.
Mathematics or Business Economics passed at a Danish B-level or equivalent
The equivalent of a Danish B-level is 250 (60 minutes) hours of Mathematics or Business Economics during the last three years of High School/Secondary School
English passed at a Danish A-level or equivalent with a minimum score of 2,0 on the Danish grading scale
The equivalent of a Danish A-level is 335 (60 minutes) hours of English during the last three years of High School/Secondary School
English passed at a Danish B-level or equivalent with a minimum score of 3,0 on the Danish grading scale
The equivalent of a Danish B-level is 210 (60 minutes) hours of English during the last three years of High School/Secondary School
NOTICE: If you do not live up to the minimum 210 hours of lessons or the minimum score of 3,0, you must take and pass one of the English tests accepted by UCL: List of English tests. Be aware of the minimum scores for each test. An independent English language test must be no more than two years old.
Native English speakers (including applicants with a qualifying examination from the USA, Canada, Australia, New Zealand, Great Britain, Scotland, or Ireland) and applicants with an IB Diploma: all the mentioned tests will be accepted. *
Native English speakers with a qualifying examination from all other non-European countries (including African and Asian countries, where the language of instruction is English): Only IELTS and TOEFL are accepted. *
Non-native English speakers from European countries: all the mentioned tests will be accepted. *
* Due to the situation with COVID-19, we will for this intake (study start in September 2021) accept the TOEFL iBT Home Edition and IELTS Indicator.
You need to attach a motivational letter explaining your motivation for applying for this program. The letter must not exceed 1 page (2400 characters) and UCL emphasizes the following:
You start your application for admission by clicking the 'Apply now' button.
When you apply, you should attach all relevant documents, for instance:
You will need to use the Admission Area Number below:
Marketing Management, Odense; 79215.
Summer: 35 places
NON-EU citizens must pay tuition fees. Click here to find the overview of the tuition fee for each program.
Applicants from Great Britain should contact the admission office to clarify if they must pay due to Brexit. Please write to email@example.com.
Please contact UCL's Admissions Hotline if your enquiry is related to:
On July 28, you will be informed via UCL's Admissions Portal whether or not you have been admitted to the course of studies for which you have applied.
Phone: +45 6318 3333
+45 6318 3333
Please contact UCL's admissions Hotline if your enquiry is related to: