Service, Hospitality and Tourism Management

Academy Profession Programme

For those of you who dream of planning events, developing tourism and experience economics.

Full Degree Programme

Are you service-minded and interested in playing a central role in the service industry

If you dream of planning events, developing tourism and experience economy, or securing good customer relations, then an Academy Profession (AP) degree in Service, Hospitality and Tourism Management is the right choice for you!

With an AP degree in Service, Hospitality and Tourism Management you will be equipped with relevant and up to date business practices based on the latest research and theory in the field. Through the 2-year study programme you will acquire the skills and knowledge necessary to successfully participate in the daily operations of a service business.

Studying Service, Hospitality and Tourism Management in Odense or Vejle, you will become part of an exciting and modern study environment under constant development. As a student, you have a large influence on your study environment, and you will meet students from a wide variety of countries.


The Service, Hospitality and Tourism Management programme is a 2-year full-time international course taught over four semesters. The teaching is based on lectures and class discussions between students and teachers along with group work with fellow students solving challenging and educative tasks.

The education is divided into a mandatory part, an elective part, a main project as the concluding part, and a 13-week internship placed in 4th semester.

The mandatory part

The mandatory part is divided into four overall subject areas:

  • Services and Experiences - includes analyses of the hospitality-concept, and the understanding of the concept of guests, including customer behaviour in relation to the company’s services
  • Business Understanding – includes an analysis of the company’s livelihood. Focus is on the internal, and external situation with a view to developing the company’s financial operations and creating a holistic understanding of the company’s present situation
  • Cooperation and Relations – includes communication and management forms in an intercultural perspective with a focus on the interaction with the guest and the employee. Focus is on analysis and data material as the basis of developing internal and external communication in a national and international perspective
  • Business Development - includes strategic planning, innovation, intrapreneurship and entrepreneurship in respect to developing existing companies as well as new products and services. Focus is on analysing the growth potential, including assessment of the financial and organisational consequences of development activities

The knowledge you gain from the different courses will be included in the work with cases and issues from the industry. Finally, you will tie it all together in your final project which you will prepare in cooperation with a corporation/company.

Please note: Economics is a central subject and you are expected to have basic Excel skills.

The elective part

The elective part provides you with the opportunity to focus on subjects of your specific interest.
The elective subjects offered are:

  • Hotel and Restaurant Management
  • Tourism Management
  • Service Management

You choose your elective course before you start on the study programme.

International profile

As a student at UCL University College, it is possible to create an international profile during your studies. Depending on your chosen programme you can go on short international modules, study a semester or do your internship abroad, and participate in international projects.

The knowledge and insights that come from international experiences, as you encounter cultures of other countries, can be useful for more than personal enrichment. Such insights may also make you highly attractive to the Danish and international job markets.

Going abroad is an adventure, which will equip you with skills and experiences for life. You will develop yourself both professionally and personally, and you have a great opportunity to make friends and a network abroad.


Practical experience

One of the things that characterise the study programmes at UCL University College is that you will receive an education that emphasises practical experience. Amongst other things, you will work on practical cases in class, and work on projects with real businesses. The most practically-oriented part of the study is the internship, which is an integrated part of all study programmes at UCL.

The internship is your chance to use and test your knowledge and theory in the 'real world'. The internship also gives you the opportunity to test, what exactly you want to do with your degree once graduated. 

When the time comes for you to find your first job as a graduate, you will because of a strong internship not only have theoretical knowledge, but also important experience of how it is to work in your specific field of interest.


With an Academic Profession (AP) Degree in Service, Hospitality, and Tourism Management you will gain a solid foundation for an exciting career. The education gives you opportunities for employment later on in Danish or companies abroad as:

  • Marketing Coordinator
  • Sales Coordinator
  • Food & Beverage Assistant
  • Event Coordinator
  • Front Office Personnel
  • Travel Agency Booking Assistant
  • Project Assistant
  • Conference Personnel
  • Sponsor Advisor

Further education

After graduating from Service, Hospitality, and Tourism Management there are good opportunities for further education at business schools and universities in Denmark and abroad.

  • Among the possibilities are:
    • The 1½-years BA Top-Up in International Hospitality Management at UCL University College (in Danish)
    • The 1½-years BA Top-Up in International Sales and Marketing at UCL
    • The 1½-years BA Top-Up in Sport Management at UCL

Roskilde University:

  • B.Sc. in Economics and Business Administration can be obtained within 1½-years.
  • 1-year credit transfer to the Social Science Basic Studies education.

Copenhagen Business School (CBS):

  • B.Sc. in Business Administration and Service Management can be obtained within 2 years with an AP degree in Hospitality- or Tourism Management.

University of Southern Denmark:

  • There is an agreement for 1½-years Top-Up in addition.

Transfer to institutions abroad:

Oxford Brooks University:
With an AP degree in Hotel Management credit transfer to a B.Sc. degree is possible.

Plymouth University:
With an AP degree in Tourism Management credit transfer to a B.Sc. degree is possible.

Agreements with the following education institutions exist:

  • Harstad University College, Norway
  • School of Hotel Management, Stavanger, Norway
  • Hawaii Pacific University, Honolulu, USA
  • International College of Hotel Management, Adelaide, Australia (via HRS / NOEA)
  • School of Hotel Management, Switzerland
  • NHTV Breda University of Professional Education
  • CHN University, Stenden University Leeuwarden, the Netherlands

General Diploma requirements:

  • A Danish Gymnasium Diploma or
  • An International or European Baccalaureate Diploma or
  • A “High School” or “Secondary School” Diploma from European or non-European countries, which are equivalent of the Danish Gymnasium level
    • Diplomas from European Countries: Most High School/Secondary School Diplomas are equivalent of the Danish Gymnasium level
    • Diplomas from outside Europe: Most High School/Secondary School Diplomas are now equivalent to the Danish Gymnasium level, but some Diplomas may require one additional year of University studies to meet the required entry-level.

Specific requirements for Service, Hospitality and Tourism management:

  • Mathematics or Business Economics passed at a Danish C-level or equivalent
    • The equivalent of a Danish C-level is 125 hours of Mathematics or Business Economics during the last three years of High School/Secondary School
  • English passed at a Danish B-level or equivalent with a minimum average score of 3,0 (after the danish grading scale)
    • The equivalent of a Danish B-level is 210 hours of English during the last three years of High School/Secondary School
  • Independent English language test (no more than two years old) see minimum scores
    • Danish and Nordic applicants and native English speakers: Independent English language test is not required
    • Non-native English speakers from other European countries: all of the mentioned tests will be accepted
    • Non-native English speakers from non-European countries: Only IELTS and TOEFL are accepted

Supplementary requirements:

  • Motivational letter explaining your reasons for wanting a study place in this programme

Other qualifications:

If you do not hold the above-mentioned qualifications, but you have other relevant qualifications, for instance, a Vocational education within a relevant area, please contact a Student Counsellor for an individual assessment.

How to apply

You apply for admission by clicking on the button 'apply'. 


When you apply, you should attach all relevant documents, for instance:

  • Your High School Diploma including a transcript of subjects and grades, or just a transcript of grades, if you have not yet completed your degree. All Diplomas and transcripts must be in English as well as original language if the degree was not taken in English
  • Proof of an independent English language test
  • Proof of citizenship (passport or ID card)
  • Your current residence permit to Denmark (only if you have such)
  • A motivational letter, explaining why you want to study this programme

Admission quotient via quota 1 for the most recent admissions:

Admission quotient in 2020 via quota 1: 6,1

Standby-seat in 2020: 5,6

Admission quotient in 2020 via quota 1: 2,3

Standby-seat in 2020: All applicants admissioned.

An admission quotient tells what the lowest average grade was among the quota 1-applicants who entered the Study Programme on the most recent admission. Be aware that the admission quotient and the admission requirements are two different things.

Area Admission Number

You will need to use the Admission Area Number below:
Service, Hospitality & Tourism Management;

  • Odense; 86115
  • Vejle; 86135

Available places

Odense intake
Summer: 35 places

Vejle intake
Summer: 33 places

Tuition fees

NON-EU citizens must pay tuition fees.

Information concerning admissions

Please contact UCL's Admissions Hotline if your enquiry is related to:

  • Admission requirements
  • Application procedure
  • Admission

On July 28, you will be informed via UCL's Admissions Portal whether or not you have been admitted to the course of studies for which you have applied. 

Phone: +45 6318 3333

Susanne Skov Nielsen Study Counsellor - Available: Wednesday at 9-11, Thursday at 11-13 and Fridays (23/8, 20/9, 25/10, 29/11, 20/12) at 10-12
Kirsten Stürup Study Counsellor
Dorte Møller SU Counsellor and Study Secretary
Gudbjörg Lif Thrastardottir Study Secretary
Information concerning admissions

+45 6318 3333

Please contact UCL's admissions Hotline if your enquiry is related to:

  • Admission requirements
  • Application procedure
  • Admission