For the exchange student interested in management and business development in an international perspective.
This offer is part of a 1½ year top-up programme to a 2-year AP degree in Service economy, Marketing economy, Financial Management or similar.
Students enrolling for this offer must be interested in hospitality, tourism, events, strategy, culture, leadership, working with people and similar subjects.
The programme is also intended for people with relevant experience and a background in the hospitality industry.
The purpose of the Bachelor of International Hospitality Management programme is to qualify the graduate to function independently in relations regarding hospitality.
The student will gain competencies in solving complex assignments in the field of employment and organisational development, business operations, hospitality and hospitableness and strategic value creation in the hospitality industry.
The semester consists of two subject elements/themes with a combined exam (total 25 ECTS) and one 5 ECTS institutional course element:
Theme 3: Hospitality and Hospitableness
Theme 4: Strategic Value Creation
Institutional course element: Destination Development
Lectures, student presentations, student-initiated activities, workshops, company visits, guest lectures, group work, individual and group coaching/counselling.
In order to complete the module and obtain a certificate, the student has to:
Not applicable for EU/EEA-students and exchange students from partner institutions, all other students must pay. In this case, please send an e-mail to international@ucl.dk to learn more.
Mandatory Course
Theme 3: Hospitality and Hospitableness
14
Max. 385 hours (in total) including max. 112 hours in class/company visits/lectures.
Mandatory Course
Theme 4: Strategic Value Creation
11
Max. 302,5 hours (in total) including max. 88 hours in class/company visits/lectures
Mandatory Course
Destination Development
5
Max. 137,5 hours (in total) including max. 40 hours in class/company visits/lectures
The purpose of this module is to develop a business idea with links to practical experiences in relation to destination identity, destination development and cultural heritage.
Knowledge
The student should have acquired knowledge about:
Skills
The student must be able to:
Competencies
The student must be able to discuss destination development in a business context.
Oral individual exam based on a written group project (3-5 students) max. 50.000 key-strokes. Duration 30 mins. One combined grade based on oral and written performance.
The written project is a strategic plan for a company chosen by the students.
Oral group exam based on a group poster (3-5 students). The poster is based on a business idea within the topics: Destination identity, Destination development and National heritage.
Duration 15 mins.
As part of the exam, the groups must assess and evaluate posters from other groups and hand in a written assessment before the end of the exam day.