International Hospitality Management, 2nd semester

Semester Programme

For the exchange student interested in management and business development in an international perspective.

Exchange Programme

Target Group

This offer is part of a 1½ year top-up programme to a 2-year AP degree in Service economy, Marketing economy, Financial Management or similar.

Students enrolling for this offer must be interested in hospitality, tourism, events, strategy, culture, leadership, working with people and similar subjects.

The programme is also intended for people with relevant experience and a background in the hospitality industry.

Purpose

The purpose of the Bachelor of International Hospitality Management programme is to qualify the graduate to function independently in relations regarding hospitality.

The student will gain competencies in solving complex assignments in the field of employment and organisational development, business operations, hospitality and hospitableness and strategic value creation in the hospitality industry.

The semester consists of two subject elements/themes with a combined exam (total 25 ECTS) and one 5 ECTS institutional course element:

Theme 3: Hospitality and Hospitableness

Theme 4: Strategic Value Creation

Institutional course element: Destination Development

Allan Lindgaard Winther International Coordinator

Teaching Methods

Lectures, student presentations, student-initiated activities, workshops, company visits, guest lectures, group work, individual and group coaching/counselling.

Conditions

In order to complete the module and obtain a certificate, the student has to:

  • Participate in study-related activites and classes as well as play an active part in group work both in classes and activities initiated by the groups themselves.
  • Meet deadlines/milestones in project work and meet requirements for exam.
  • Attend the planned lectures with a positive attitude and be engaged in own learning.

Tuition Fee

Not applicable for EU/EEA-students and exchange students from partner institutions, all other students must pay. In this case, please send an e-mail to international@ucl.dk to learn more.  

Activity 1

Type of Activity

Mandatory Course

Name

Theme 3: Hospitality and Hospitableness

ECTS

14

Workload

Max. 385 hours (in total) including max. 112 hours in class/company visits/lectures.

Learning Outcome

This subject element covers cultural and guest perceptiveness and communication, and developing these in the company with focus on developing a hospitality/hospitableness mind-set that can create value in the company.
 
Knowledge 
 
The student must:
 
  • have development-based knowledge of hospitality industry practices and applied theory and methods in relation to hostmanship
  • be able to understand practices and applied theory and methods in relation to hospitality, and to reflect on the hospitality industry's practices and use of these
 
Skills
 
The student must be able to:
 
  • apply methods and tools within hospitality and hostmanship and be proficient in the tools related to work in the hospitality industry
  • evaluate practice-oriented and theoretical issues related to hospitality and hostmanship and select and justify relevant solution models in relation to the hospitality industry
  • communicate practice-oriented issues and solutions in relation to hostmanship to hospitality industry guests and employees
 
Competencies
 
The student must be able to:
 
  • develop and implement experiences for the guest, which also create financial value for the company from an ethical, respectful and sustainable perspective
  • work independently in professional and interdisciplinary collaboration and practise hostmanship
  • identify their own and others' learning needs, in order to develop and maintain their own and others relevant knowledge, skills and competencies in relation to hostmanship and guest perceptiveness

 

Activity 2

Type of Activity

Mandatory Course

Name

Theme 4: Strategic Value Creation

ECTS

11

Workload

Max. 302,5 hours (in total) including max. 88 hours in class/company visits/lectures

Learning Outcome

This subject element covers strategy and finances in relation to developing new and existing focus areas. The focus is an developing a mind-set that can handle changes and ongoing development, while also implementing strategic decisions.
 
Knowledge 
 
The student must:
 
  • have development-based knowledge of hospitality industry prac-tices and applied theory and methods in relation to strategic value creation
  • be able to understand practices and applied theory and methods in relation to strategic value creation, and to reflect on the hospitality industry's practices and use of these
 
Skills
 
The student must be able to:
 
  • apply methods and tools to strategic value creation and be proficient in the strategic tools related to work within the hospitality industry
  • evaluate practice-oriented and theoretical issues related to strategy and select and justify relevant solution models in relation to the hospitality industry
  • communicate practice-oriented strategic issues and solutions to hospitality industry stakeholders
 
Competencies
 
The student must be able to:
 
  • work independently in a professional and interdisciplinary collaboration with management and employees to develop and implement solutions in relation to the company's strategic challenges
  • work independently and in alliances/networks with other relevant stakeholders towards developing the hospitality company
  • identify their own and others' learning needs, in order to develop and maintain their own and others relevant strategic knowledge, skills and competencies

 

Activity 3

Type of Activity

Mandatory Course

Name

Destination Development

ECTS

5

Workload

Max. 137,5 hours (in total) including max. 40 hours in class/company visits/lectures

Learning Outcome

The purpose of this module is to develop a business idea with links to practical experiences in relation to destination identity, destination development and cultural heritage.


Knowledge
The student should have acquired knowledge about:

  • How destination development can be a driver for business
  • How ideas can be developed in a destination development perspective and how these ideas can be commercialized

Skills


The student must be able to:

  • Develop ideas for innovation
  • Present the findings
  • Assess the findings of other groups


Competencies

The student must be able to discuss destination development in a business context.

Theme 3 + 4 exam:


Oral individual exam based on a written group project (3-5 students) max. 50.000 key-strokes. Duration 30 mins. One combined grade based on oral and written performance.

The written project is a strategic plan for a company chosen by the students.

Destination development exam:


Oral group exam based on a group poster (3-5 students). The poster is based on a business idea within the topics: Destination identity, Destination development and National heritage.

Duration 15 mins.

As part of the exam, the groups must assess and evaluate posters from other groups and hand in a written assessment before the end of the exam day.