is an annual recurring event for practicioners, managers, developers and suppliers in learning and teaching technologies


Every January, UCL University College Denmark organizes a study tour to the BettShow in London. The study tour is called, as it serves the purpose to bring educators, suppliers and policy makers together in the grand scheme of the worlds strongest education and technology exhibition:

Visit the BettShow’s international exhibition and conference center at the Excel Centre with our topic-guides.

Stay up to date on developments in learning technology, experience new and emerging technologies, listen to inspirational talks by world-leading experts on education. Connect with the small and large suppliers of technology in education.
The BettShow is organized by The Hyve Group. See the list of presenters, fascinating opportunities and more on

Join us at a seminal dinner in the Grand Hall at Grand Connaught Rooms in London and enjoy the English keynote on the changing social conditions for educational practice in the digital 21st century.

We welcome international participants, eager to collaborate with our Danish delegation travelling to the BettShow. 

Sign up for by contacting project manager Lars Clausen.

Lars Clausen Konsulent og projektleder offers you

  • a seminal dinner with an English keynote by a renown speaker
  • a selection of inspiring study trips with educational perspectives
  • hotel accomodation at the Strand Palace Hotel in the center of London
  • Guided tour from the Hotel to the BettShow
  • Oyster Card
  • multiple opportunities for developing networks and partnerships.
  • support and suggestions by the experienced staff

The keynote in 2020 was held by Prof. Dr. Hans-Georg Mueller from Macau University. He provided us with key insights on the effects of the digital transformation in society, as it is perceived in the Chinese perspective. His talk was based on his newest book, not yet published.  The title of his presentation was:

Sincerity, Authenticity and Profilicity – embracing educational leadership in the digital transformation of the 21st century